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ADVANSA to debut in US market with its thermoregulation products
08
Jul '08
ADVANSA, Europe's leading manufacturer of polyester fiber and yarn for home, apparel, and technical textiles, has plans to enter the US market with its revolutionary thermoregulation products for performance sports apparel and footwear.

ADVANSA will make its US debut at Outdoor Retailer Summer Market in Salt Lake City, August 8-11, in Booth 255-523.

“The US market is a new frontier for ADVANSA,” says Gerard Illeras, ADVANSA's Active Sports Wear market manager.

“As our scientists develop meaningful and innovative new polyester technologies, we will respond to the many requests we've received to launch them globally not only in our current European, Middle Eastern, and African markets but also in the United States as well as Asia.

That is a very exciting proposition for us.” ADVANSA will manage its US sales efforts from offices in New York City and Dallas and its marketing from Charlotte.

ADVANSA manufactures polyester staple fiber and filament yarn, both POY and textured.

In addition to its own brands that will be introduced in the US, ADVANSA markets under license in Europe, the Middle East, and Africa (EMEA) under the well-known banners of Coolmax, Thermolite, Dacron, and other former DuPont brand names to which ADVANSA has exclusive rights in the EMEA region. The company also makes polyester intermediates and polymer solutions.

The current company was formed in 2004 when E. I. DuPont de Nemours transferred its share of joint venture, DuPont SA, to partner Haci Omer Sabanci Holdings AS, one of the largest industrial conglomerates in Turkey with sales of over $15 billion USD.

The company changed its name to ADVANSA in March 2005. Under Sabanci's ownership, ADVANSA invested in its three polyester manufacturing facilities in Turkey and Germany and cemented its leadership position in Europe, the Middle East and Africa.

ADVANSA also substantially expanded its research facilities in Turkey to support its commitment to continuous R&D, the engine behind its market leading innovations.

Their laboratory has recently created several new performance yarns for the apparel, home textiles, and technical textiles markets which are currently available in the EMEA region and will be introduced to the US market at Outdoor Retailer.

ADVANSA


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