Home / Knowledge / News / Textiles / Merino brand symbolises uncompromising quality
Merino brand symbolises uncompromising quality
16
Aug '08
The Australian Merino brand has been created in recognition of 200 years of the Australian wool trade. It represents an evolution of the Australian Merino anniversary logo which was first showcased on the global stage in 2007.

“The Australian Merino brand symbolises uncompromising quality,” said Craig Welsh, AWI CEO. “In developing this brand, AWI has captured the ultimate in natural luxury, representing the best Australia has to offer. It is a celebration of excellence, providing a point of difference for Australian Merino garments, retailers and brands around the world.”

The Australian Merino brand is reserved exclusively for use on the finest quality apparel. It is offered only to the world's most discerning designers, manufacturers and retailers, with invitations extended to those who share AWI's passion for the finest apparel. Through AWI's careful selection of partners, this natural fibre's quality and exclusivity are assured.

“To be invited to use the Australian Merino brand signifies that your product is acknowledged for its ultimate luxury and unrivalled quality,” said Craig Welsh.

Leading Japanese retailer Isetan and Herringbone Australia are two companies which have been offered this privilege.

Due to its inherent natural qualities, Australian Merino significantly outperforms other fibres, creating superior knitwear and suiting. A garment bearing the Australian Merino brand is guaranteed to be best in class.

Australian Merino is an extremely versatile and technically dynamic natural fibre. Offering superior performance, comfort and quality, it features a high level of UV protection and insulates against heat and cold with natural breathability.

Superfine Australian Merino fibre provides an elasticity that allows for total mobility and stretch, creating exceptional levels of comfort as it responds to the body's movements. The Australian Merino fibre has a unique structure that gives it an inbuilt resistance to sunlight, water, acid and mildew. Enhancing durability, it is also water repellent, and fire and static resistant.

Natural, biodegradable, sustainable As the driest continent on earth, Australia has a unique topography and climate. Merino sheep have adapted to this environment, developing fleece perfectly suited to Australian conditions. Refined over time, wool's natural attributes enhance every garment in which it features.

Natural: Australian Merino is a completely natural fibre. Reared on open grassland, the Merino sheep enjoys a largely carefree existence. Over time, its fleece has evolved to become one of the most effective forms of all-weather protection known to man.

Biodegradable: Merino wool takes only a few years to decompose. In contrast, most synthetics, like the ubiquitous plastic bag, are extremely slow to degrade. Merino's natural qualities make it possible to create garments that are exceptionally durable, while remaining kind to the environment.

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search