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Handloom weavers get an insight into counterfeit trade
29
Aug '08
A one day workshop for weavers and consumers was organized on August 27 by the cooperative efforts of the Textile Committee under ministry of textiles, Government of India and Asian Society for Entrepreneurship Education and Development (ASEED), which is also the implementing agency.

The workshop essentially aimed at promoting handloom products and for creating awareness regarding the counterfeit goods being sold in the market under the tag of handloom manufactured goods.

The workshop endeavored to check the growing threat of trade and sale of fake handloom items in the market which is gradually costing weavers their business.

Weavers were encouraged to adopt a Handloom Mark and to get a certification of their products so as to avoid duplication by power loom and machine made products. They were also recommended enhancing brand image of authentic goods.

Discussions were also held on how rapidly fake goods, produced by textile mills and machines, taken over the market for handloom products and as a consequence have eroded the profits of poor weavers.

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