Home / Knowledge / News / Textiles / Xtep to use Dow Corning Silicone Textile Printing Inks for X-Nature
Xtep to use Dow Corning Silicone Textile Printing Inks for X-Nature
05
Sep '08
Xtep, a top-brand Chinese athletic apparel company, and Dow Corning Corporation have collaborated to launch a new screen printed sportswear line this summer. Xtep selected Dow Corning Silicone Textile Printing Inks based on their environmental and performance benefits. The inks include no solvents, can be washed and ironed, and offer superior color fastness.

To counter previous performance problems with PVC, PU, and PA inks, Dow Corning developed a breakthrough technology for screen printing inks that allows manufacturers to print on a wide range of garments. These new silicone-based inks offer durability, a non-tacky finish, superior color fastness, and high elongation on elastic fabrics. Suitable for most natural and synthetic fabrics, including polyester and spandex, Dow Corning's screen printing ink was a perfect match for Xtep.

Working directly with Xtep's top management and marketing team, Dow Corning shared how its silicone textile printing ink could enhance Xtep's brand with positive environmental aspects and the latest screen printing technology. In late 2007, Xtep decided to use the new technology for its X-Nature series of athletic t-shirts to be launched this summer, capitalizing on the excitement in China that accompanies the Olympic Games.

“We had not used silicone screen printing inks before and decided it would give us an advantage over our competition,” said Mr. Jiaye Wang, Vice President of Xtep's Garment Center. “Dow Corning's technical service team worked closely with us to test and qualify the silicone ink technology.”

By the beginning of 2008, Xtep had instructed its network of qualified screen printers to use Dow Corning's inks for its X-Nature series of t-shirts. Dow Corning representatives provided on-the-job training and technical expertise to the screen printers.

“Xtep and Dow Corning simplified the start-up process of using a new type of ink by teaching us about the product and how to use it,” said Mr. Jianchuan Lu, General Manager of Tianyun, one of Xtep's network of screen printers.

Every t-shirt that incorporates Dow Corning's silicone screen printing ink technology includes a special hangtag designed by Xtep that describes the benefits of using Dow Corning Silicone Textile Printing Ink. The list includes high elongation, no color migration, soft and comfortable feel, non-tacky finish, semi-gloss/three-dimensional finish, high-resolution printing, easy handle, and good washing durability.

“We feel that we have a winner with Dow Corning's screen printing ink technology,” said Mr. Zhangli Lin, Vice President of Xtep's Finery Center. “We are proud to include Dow Corning on the product hangtag. With this technology, our products have an innovative advantage.”

“From the testing phase to specifying to implementation, working with Xtep has gone smoothly,” said Jenny Geng, Dow Corning Textile Industry Global Marketing Manager. “We look forward to working with Xtep to extend its product lines that are using Dow Corning's screen printing technology.”

Dow Corning


Must ReadView All

Textiles | On 24th Jul 2017

Gartex all set to feature garment, textile solutions

Complete value chain of garment and textile manufacturing solutions...

Courtesy: Abercrombie & Fitch

Apparel/Garments | On 23rd Jul 2017

Abercrombie & Fitch launches products on Alibaba Tmall

Abercrombie & Fitch has announced the launch of Abercrombie & Fitch...

Apparel/Garments | On 23rd Jul 2017

NRF urges Congress to reject border adjustment tax

The National Retail Federation has urged Congress to reject a...

Interviews View All

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X