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Reliance Retail opens Reliance Living at Agarwal Funcity Mall
Dec '08
Reliance Retail announced the launch of its new format Reliance Living, a home specialty concept, along with Trends and Reliance digital at Agarwal Funcity Mall, CBD Shahadr. Reliance Living, offers a wide range of trendy, innovative and comfortable lifestyle furniture and a host of furnishings keeping with international design trends, under its sub-brands Reliance Living Furniture and Reliance Living Furnishings respectively.

A host of other home ware accessories, an integral part of stylish interiors, is also a part of the Reliance Living store.

Each of these generously sized formats is uniquely placed in the mall across ground and first floor, offering shoppers the best value and quality products for furniture, home furnishings, family fashion apparel, consumer durables and information technology.

Commenting on the launch of this emerging retail destination at the Funcity mall, Mr. Raghu Pillai, President and CEO - Operations and Strategy, Reliance Retail, said, “We are pleased to launch 4 of our formats in a single mall.This will surely offer customers an international shopping experience and convenience of shopping for all their needs. Spread across various product segments and services, complemented with unmatched affordability & guaranteed quality, we provide an array of choices. This launch marks yet another milestone in our effort to unleash the retail revolution across India.”

Commenting on the store launch, Mr.S.Ranganathan , Executive Vice President ( Home ) said, 'We are delighted to launch Reliance Living in Delhi & believe that our complete offering of Home products - Furniture, Furnishings , Home Decor & Homeware - will make it easy for our discerning customers to “Style up their homes” . All the products are of international standards and in line with the latest design trends – and yet , we believe customers will find them very attractively priced.”

According to Mr. Arun Sirdeshmukh, Chief Executive of Reliance Trends, “Product Quality has been ingrained into the DNA of Reliance Trends. Our store at Shahadra, will deliver to the customer the best value for their money and only those products that demonstrate an exemplary safety and quality meeting both implicit and explicit needs of the customer are approved for purchase. Some of the quality standards that are being followed are American Association of Textiles, Chemists & Colorists, American Standard, ISO & BIS test methods”.

Commenting on the Reliance Digital launch, Ajay Baijal, President & Chief Executive Reliance digital said, “We are extremely delighted to open Reliance digital in Shahadra. The store will offer cutting edge technology products under one roof, at the best value coupled with experience and excitement to our customers.”

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