Home / Knowledge / News / Textiles / Cognis wins European Excellence Award in 'Evaluation'
Cognis wins European Excellence Award in 'Evaluation'
Jan '09
Global specialty chemicals supplier Cognis has received the 2008 European Excellence Award in the “Evaluation” category in recognition of the way it steers and evaluates its worldwide corporate communications. This communication management ensures they make a valuable contribution to the overall success of the company.

The ultimate aim of Cognis' communication department is to support the company's business activities and corporate strategy. Corporate Communications uses a number of tools to ensure an integrated approach to communication management, contributing to the achievement of strategic goals and financial targets. The company's award-winning communication management has been improved continuously ever since Cognis' foundation. The latest major enhancement was the introduction of a balanced scorecard for communications last year.

Steering and evaluating communications
As well as setting objectives for strategic communications and measuring the extent to which these are achieved, the communication management helps to decide the priorities for planned communications activities. It also is used to ensure that messaging and tonality are consistent across all Cognis communications worldwide, and that key messages are communicated in a strategic and integrated way across all media and to all stakeholders. The communication management comprises two elements – firstly, steering tools, such as corporate communications guidelines, a communications balanced scorecard, an editorial tool and a service database; and, secondly, evaluation tools, such as media monitoring and tracking systems for internet and intranet, and an employee survey conducted every two years.

Cognis' Vice President Corporate Communications, Susanne Marell comments: “Winning this European Excellence Award is recognition of the strategic contribution of our professional communication management to Cognis' overall objectives. The tools ensure that activities are based on the communication strategy and the annual priorities. In this way, they support the growth and reputation of the whole company. We are very proud to receive this award, and will continue to provide communications that help our businesses to succeed in their markets.”

Recognizing excellent communications in Europe
The European Excellence Awards were established in 2007 to honor the best communications and PR activities across Europe, and are organized by European corporate communications and PR magazine Communication Director. In 2008, over 1,100 applications were received in the Awards' 56 different categories.

Cognis is a worldwide supplier of innovative specialty chemicals and nutritional ingredients, with a particular focus on the areas of wellness and sustainability.


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search