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Adopt technology to enhance market share of handicrafts – Minister
Mar '09
A one day conference on the handicraft industry in the country was co-organised by the Promotion and Facilitation Services Division of Brunei and the Japan External Trade Organisation (JETRO), in a bid to increase their share in the Japanese market.

The seminar was inaugurated by the Deputy Minister of Industry and Primary Resources, Mr Wahab, attended by over 100 entrepreneurs who informed the handicraft artisans of the initiatives taken by the government to promote export of Brunei handicrafts.

Divulging statistics, he said that, in Brunei Darussalam, the handicraft industry provides revenue to some 16 registered enterprises and more than 160 informal or small scale units and additional income to various communities in the rural areas of the province.

He said he was hopeful that the handicraft sector would grow in size and increase its exports to Japan in particular and in the process in the process promote the sector and provide gainful employment to thousands of people, which could help in alleviating poverty from the country.

Giving a broader vision to the handicraft artisans he urged them to follow the fast pace of globalisation and adopt newer technologies, by keeping abreast with latest innovative trends and make the products more appealing to the consumer and enhance market share.

He said, quality of the handicraft products is comparable with those in overseas countries and that till date the handicraft industry has received encouraging response from locals, who have purchased it for either themselves or gifted it to friends and families.

Fibre2fashion News Desk - India

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