Home / Knowledge / News / Textiles / Schoeller to present textile DNA concept at Techtextil
Schoeller to present textile DNA concept at Techtextil
14
May '09
At Techtextil, Schoeller unveils first results of piracy protection for all stages of textile production. Techtextil will take place in Frankfurt during June 16-18, 2009.

The worldwide damage caused by product counterfeiting is estimated at 200-300 billion Euro. The most well known companies and sought after brands are commonly affected. They invest huge sums in the development of new products, engage the most creative minds and spend millions on brand management.

Over the years a growing shadow economy of copies and knock-offs have surfaced in the same markets as the originals. They not only damage the image of the product but also the brand and often the knock-offs don't have the same performance and functions which then leads to dramatic consequences.

As a solution to this growing problem, the Swiss textile technology company Schoeller has developed a special “textile DNA”, that identifies the product and its unique design, or in other words, it's "unique genome”. One can detect a copy within seconds through a signal. This “textile DNA" is suitable for the whole spectrum of the textile manufacturing chain – thus for chemicals, fibers, textiles and finished products such as clothing or bags.

Schoeller Technologies AG


Must ReadView All

'Requirement of polyester filament yarn is increasing'

Textiles | On 19th Jun 2018

'Requirement of polyester filament yarn is increasing'

The requirement of polyester filament yarn (PFY) is increasing as it...

Courtesy: SAC

Textiles | On 19th Jun 2018

SAC to release pilot of Higg Facility Social Labour Module

The Sustainable Apparel Coalition (SAC) will release this year a...

Courtesy: Ebay

Apparel/Garments | On 19th Jun 2018

eBay partners with Noon for e-commerce sales in Middle East

Noon, the $1 billion e-commerce venture backed by Dubai businessman...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search