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Jharcraft tussar silk ties to be sold in overseas stores
Jun '09
Silk ties, stoles and scarves manufactured by Jharkhnad Silk Textile and Handicraft Development Corporation (Jharcraft) will soon be available in the foreign countries like England and Canada.

The efforts have been taken by the state industries department to involve export houses to market its tussar silk products in the two countries and is in talks with a few export houses.

Jharcraft targets to export about 50,000 stoles, scarves and ties each to England and Canada. If the target is achieved, the state will enjoy the huge turnover of Rs. 10 crore in the next financial year in foreign markets.

While in the last financial year, Jharcraft was able to export tussar silk items to the Middle East and the US to the tune of about Rs. 5 crore.

Samples of the products have been sent to eight export houses in Delhi and the deal is expected to be finalized by this month and through this tie-up, sales of stoles, ties and scarves at retail stores in England and Canada will be possible.

According to a survey conducted a month ago, people in these two countries were found to be interested in organic silk products of India, due to which promoting tussar silk in the foreign markets is the main aim of the department.

The price of stoles at Rs. 500 has already been fixed by Jharcraft while that of scarves and ties will be decided after receiving orders, informed the official. The department has roped in 10,000 artisans from the state in order to cater to additional demands.

Special training classes for the spinners, weavers and their families are also being conducted by the designers of National Institute of Fashion Technology and National Institute of Design.

Fibre2fashion News Desk - India

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