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Customers to benefit as M&S cuts prices of clothing, homeware
19
Jun '09
M&S has announced a permanent price cut of an average of 12% across all clothing, furniture and homeware products. The 'We've listened. We've lowered.' campaign will kick off tomorrow, Thursday 18 June, when Irish customers will be able to purchase items at new lower prices from all M&S stores in the Republic of Ireland.

Examples of new price points include a man's suit, which will drop in price from €350 to €309, Limited Collection skinny jeans which will drop in price from €55 to €47.50, a per una bikini which will drop from €39 to €35 and a dining table which will drop in price from €899 to €809. The pricing cut follows the introduction of M&S' recently launched 'Wise Buys' range and the popular 'Dine In for €12.50' promotion.

Jonathan Smith, Head of Ireland, M&S said: “Like any other retailer, we do have to take into consideration factors specific only to the Irish market such as higher rental, operational and employment costs when setting prices. However, we know things are tough for our Irish customers at the moment and we want to help them by making our products even better value for money. We've already made positive moves in our food department and we're delighted to make this further cut across clothing and home. It strengthens our value without compromising on the high quality our Irish customers expect from M&S.”

A national print and broadcast advertising campaign, 'We've listened. We've lowered', will roll out from tomorrow to highlight the new permanently cut prices at M&S.

M&S is celebrating 30 years' trading in Ireland this year and has invested over €250m in the Republic of Ireland over the last five years. The retailer is set to open its 20th Irish store in Clonmel, Co Tipperary next week on 25 June.

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