Home / Knowledge / News / Textiles / TENA pilot kicks off
TENA pilot kicks off
23
Jun '09
SCA's global no. 1 brand for incontinence products, is now targeting China - the country with the world's biggest elder population, a fast growing economy and large un-met consumer needs.

At the end of March 2009 the TENA pilot launch was kicked off successfully with a meeting in Guangzhou, South China's biggest city. The conference had participants from all cities around the Pearl River Delta including Guangzhou, Shenzhen, Dongguan, Zhongshan, Zhuhai and Foshan.

“We are looking forward to a great journey ahead for TENA to be Chinese no. 1 incontinence brand in future”, says Daniel Huang, SCA Regional Director for incontinence care in North Asia.

Some weeks later, the Chinese brand site www.tena.cn went online. “Like in many other places, incontinence is still considered taboo by lots of people here in China. We hope the website can provide visitors a comfortable and relaxing environment by normalizing incontinence in an open way.” says Suk Hee Kim, Marketing Director for incontinence products in China.

Svenska Cellulosa Aktiebolaget SCA


Must ReadView All

Pakistan’s FBR imposes 5% sales tax on cotton import

Textiles | On 21st Jul 2018

Pakistan’s FBR imposes 5% sales tax on cotton import

Pakistan’s Federal Board of Revenue recently withdrew sales tax...

Bangladesh drafts policy for Tk1,000 cr govt jute fund

Textiles | On 21st Jul 2018

Bangladesh drafts policy for Tk1,000 cr govt jute fund

Bangladesh will set up a Tk10,000-crore Jute Sector Development Fund...

Cross-border e-com pilot zones in 22 Chinese cities

Apparel/Garments | On 21st Jul 2018

Cross-border e-com pilot zones in 22 Chinese cities

As part of its ‘firm commitment’ to open up, China has identified 22...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search