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TENA pilot kicks off
23
Jun '09
SCA's global no. 1 brand for incontinence products, is now targeting China - the country with the world's biggest elder population, a fast growing economy and large un-met consumer needs.

At the end of March 2009 the TENA pilot launch was kicked off successfully with a meeting in Guangzhou, South China's biggest city. The conference had participants from all cities around the Pearl River Delta including Guangzhou, Shenzhen, Dongguan, Zhongshan, Zhuhai and Foshan.

“We are looking forward to a great journey ahead for TENA to be Chinese no. 1 incontinence brand in future”, says Daniel Huang, SCA Regional Director for incontinence care in North Asia.

Some weeks later, the Chinese brand site www.tena.cn went online. “Like in many other places, incontinence is still considered taboo by lots of people here in China. We hope the website can provide visitors a comfortable and relaxing environment by normalizing incontinence in an open way.” says Suk Hee Kim, Marketing Director for incontinence products in China.

Svenska Cellulosa Aktiebolaget SCA

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