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Rhodia reinforces position in surfactants market
Jul '09
Rhodia has just completed the acquisition of its minority partner's shares in the joint venture Rhodia Thai Industries Limited. Rhodia Thai industries Ltd currently employs 80 people and is based in Bangpoo, Thailand. Initially manufacturing aspirin, the company developed a surfactants activity to respond to the growing demand in Thailand and in the Asia-Pacific region for numerous markets: home and personal care, agrochemicals, coatings, oil field and industrial applications.

“This transaction follows the acquisition of the US-based surfactants manufacturer McIntyre in February 2009 and the recent start up of our new surfactants unit in Roha(India). The purchase of our minority partner's shareholding in Thailand is in line with Rhodia's strategy to grow businesses in which we hold strong leadership positions and reinforce our global presence in the specialty surfactants market” said Pascal Juery, President of Rhodia Novecare.

Through its Novecare business, Rhodia has a global footprint in surfactants with plants in North America, Europe, Latin America and Asia-Pacific (China, Thailand, India, Indonesia and Japan).

Present in Asia-Pacific for more than 40 years, Rhodia's operations in the region have grown very rapidly over the last ten years and today employ 3200 people (22 percent of Rhodia Group employees), generating €1291 million (28 percent of Group turnover) with 20 production sites.

Rhodia is an international chemical company resolutely committed to sustainable development. As a leader in its businesses, the Group aims to improve its customers' performance through the pursuit of operational excellence and its ability to innovate. Structured around six Enterprises, Rhodia is the partner of major players in the automotive, electronics, flavors and fragrances, health, personal and home care markets, consumer goods and industrial markets. The Group employs around 14,500 people worldwide and generated sales of €4.8 billion in 2008. Rhodia is listed on NYSE Euronext .

Rhodia Novecare, with a net sales of €971M is one of the six Group's Enterprises and provides high-performance products and solutions to a wide range of industries including cosmetics, detergents, agrochemicals and oil, as well as coatings and industrial applications. Thanks to a worldwide industrial footprint and global R&D and tech-support network, Rhodia Novecare holds leading positions in the surfactants, phosphorus derivatives, natural polymers, synthetic polymers and monomers technologies, and eco-friendly dibasic-ester solvents. Rhodia Novecare has developed particular expertise valuable to answer and anticipate customer's needs in protection, surface modification, rheology, active delivery, improvement of formulations and processes, environment and health respect.


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