Home / Knowledge / News / Textiles / Schoeller presents DNAtex at Outdoor
Schoeller presents DNAtex at Outdoor
16
Jul '09
Product piracy is becoming an ever greater problem worldwide and it is no longer just a question of copies of good designs. Fakes and copies of technical products call the safety of these products into question and, consequently, product liability claims are on the increase. The new technology detects counterfeits within moments. The DNA tex project has only just been presented and was met with an incredible amount if interest.

The damage resulting from copies and fake products worldwide is estimated to be between 200 and 300 billion euro. Most well known companies and coveted brands are affected. These companies invest enormous sums into the development of new products, engage the most creative minds and spend millions on brand identity. Over the years, an ever-increasing shadow economy of counterfeiting has grown up in their direct vicinity.

This not only damages the image and the brand, but in some cases, the products simply do not work, which can have dramatic consequences.

DNAtex protects from copies and fakes
During Outdoor in Friedrichshafen, the Swiss textile technology company Schoeller presented a new and special “Textile-DNA”. “We can now give a product a “unique ID”. Based on this unique feature, the product can later be clearly identified”, explains Hans U. Kohn, COO at Schoeller Technologies AG., The innovation is called DNAtex. According to current assessments, it is suitable for all stages and the entire spectrum of the textile production chain, including for chemicals, fibers, textiles and consumer products such as clothing or bags. Kohn continues: “In fact, every product worth protecting here at Outdoor can be considered for DNAtex”.

Discretion for years and clarity within seconds
Just how exactly this “unique ID” is made, when and how it is integrated into a product and who is interested in DNAtex – is top secret. “DNAtex is fake-proof and it is intended to be kept so”, says Hans U. Kohn. And how do you recognize a fake or copy of a textile effect, a fiber, a jacket, a shoe or a bag? DNAtex is clearly and quickly recognized by a small electronic scanner. “You scan the identified product with the detector. It looks for this “unique ID” and emits clear signals: “real” or “fake”. Counterfeits are detected immediately“. Checks of this kind can be carried out at customs, for example, so that counterfeit goods can't even get into circulation. According to Schoeller, DNAtex was originally developed to protect the company's own technologies.

“Then we realized that we might be looking at a small sensation”, continues Kohn. “It is not just about design or an idea that is copied”. Above all, product safety, and deriving from it, the topic of product liability, is of concern to companies today. Because when, for example, a fireman or a motor cyclist is not wearing the “safe, original technology” but rather a “non-functioning copy”, the results may be fatal. DNAtex has no influence on the color, the look, the feel or the functionality of the product. The desired effect, however, is the influence on the reduction in product piracy through this new technology.

Schoeller Technologies AG


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.6%
No
13.4%
Skip
9.0%

Total Votes: 67

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.2%
No
28.4%
Skip
10.4%

Total Votes: 67

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.1%
No
10.4%
Skip
4.5%

Total Votes: 67

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.6%
No
11.9%
Skip
13.4%

Total Votes: 67


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search