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BioMask will be your best friend while air traveling
Jul '09
Hong Kong people and their children will have direct access to Filligent's affordable patented anti-microbial face mask, the BioMask. The revolutionary mask, which traps and kills germs like H1N1 upon contact, was launched at Asia's leading drugstore chain, Watsons. In addition, Hong Kong's biggest travel agency, Hong Thai, will be providing the BioMask, on a complimentary basis, to all air travelers through the end of August. Up until now, the CE-certified, specialist mask has only been available to medical and healthcare professionals.

The launch and availability of the BioMask in consumer retailers and service providers is significant because, as CEO Melissa Mowbray-d'Arbela says, "The BioMask is the first 'intelligent' face mask. You don't have to be a health care worker or medical professional to use it correctly. Instead, the mask is very easy to put on, wear and dispose of properly. Thus, it's one of the best forms of protection for ordinary people and their children during this year's swine flu crisis."

Whereas ordinary surgical masks fit poorly with lots of leakage from the sides and become easily contaminated with live germs, the BioMask is easy to put on, fits securely and kills germs continuously. Unlike an ordinary mask, it is not covered with live germs when you take it off. Thus, the BioMask is great for kids who tend to touch and fidget with face masks.

The BioMask fits ages 5 years and older, making it an indispensable accessory for students this summer: Even if there's no school, parents can send their kids out to play, travel and congregate with others, safe in the knowledge that their child is wearing the most protective and comfortable face mask available today. As one Hong Kong mother put it, "I was worried that the kids would be cooped up all summer. Now, with the BioMask, the kids can play with their friends. We're also thinking of taking that family vacation this summer. Air travel will be a lot safer if we wear BioMasks on the plane."

As for healthcare workers, the BioMask is also the superior mask. Not only does it use advanced technology to rapidly kill microbes, the BioMask is highly breathable and comfortable, especially when compared to the notoriously uncomfortable and clunky N95.

The BioMask is the first product in Filligent's revolutionary anti- microbial BioFriend personal care range to be launched at Watsons. Other BioFriend products, including a dry-sanitizing handkerchief (QuickCloth), adhesive dry-sanitizing stickers (QuickPatch), odour-control insole (BioSole), cosmetic puffs (BioPuff) and self-sanitizing cosmetic sponge (BioSponge), will be launched later this year. The innovative personal care line will also soon be available at Park 'n' Shop stores throughout Hong Kong.

The launch of the BioMask with two of Hong Kong's most trusted consumer brands is only the latest episode in Filligent's success story. Since its launch this Spring 2009, the BioMask has been purchased by national governments, NGOs and blue-chip private sector organizations. To date, the BioMask has been approved for sale in the European Community and Australia, having met or exceeded each territory's requirements for safety, design and efficacy. The successful commercial implantation of Filligent's patented BioFriend technology is a shining example of how a Hong Kong company can conquer international markets through pioneering technology, unique products and memorable brands.

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