Home / Knowledge / News / Textiles / Alexander Girard Home Collection for Urban Outfitters
Alexander Girard Home Collection for Urban Outfitters
24
Jul '09
The Millwork Group Inc, a Los Angeles based textiles Company, committed to redefining modern design from the best cutting-edge emerging and established designers, launched an exclusive Alexander Girard Home Collection with major retailer Urban Outfitters — the Alexander Girard for Urban Outfitters Collection — in collaboration with máXimo: art & design research, Agent to the Estate of Alexander Girard.

This is the first time ever that many of Girard's iconic prints have been seen by today's young, design-savvy consumers, outside of museum exhibitions in 40 years, in one, comprehensive home collection.

"I felt it was time to take modern less seriously and broaden its appeal to consumers with a fun, colorful and engaging point of view," said the company's President, Andrea Bernstein. "Urban understands the value of this incredible work by one of the world's most important designers. Not only is this comprehensive home collection different than anything that's out there, we're exposing an entire market of young, hip consumers to Girard's design aesthetic."

Andrea Bernstein has extensive experience in the home textiles market, and is known coast-to-coast by designers and major retailers alike. She's created successful textile programs for Crate and Barrel, Williams Sonoma Home, Pottery Barn, Design Within Reach, West Elm among others. Andrea decided to launch the Girard collection to get his iconic designs into an urban, young and expanding mass market by teaming with retail partner, Urban Outfitters.

Launching this month, the Alexander Girard for Urban Outfitters collection comprises printed bed linens, pillows, drapery, shower curtains, and wall art. The original Girard prints include the Alphabet and Multiform for quilts and sham sets, Eden sham sets, and cushions featuring the iconic Loveheart and Moon with Flag print.

“Millwork was the perfect partner for this project, and Andrea really understands how to balance the importance and legacy of this great designer with making a great product available to a wide audience," said Matthew Rembe, máXimo president. “We have worked with great design companies like Vitra and Herman Miller for years, but to make these designs available to a wider audience of young design savvy customers at Urban Outfitters is a first for Girard's work.”

MáXimo, the Agent for the Estate for AG, has been working with the Girard family for the past decade to re-release Girard designs with design-forward companies in a variety of categories.

"The Millwork Group will continue to redefine modern design, and in the process, bring a simple yet fun aesthetic to all consumers, that lets them enhance their homes and lifestyles affordably," said Bernstein. "What better time than now to offer everyone a happy pillow, especially in these stressed times."

Millwork Group Inc

Must ReadView All

Apparel/Garments | On 29th Mar 2017

Indonesian garment exports to remain stable in 2017: API

Garment exports from Indonesia are likely to remain stable this year...

Textiles | On 29th Mar 2017

'Increase in demand for organic designer linen'

There has been an increase in the demand for organic designer linen....

Apparel/Garments | On 29th Mar 2017

Crown Nature plans to raise N1.65bn from capital market

Nigeria based manufacturer of apparels and garment accessories Crown...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search