Home / Knowledge / News / Textiles / Alexander Girard Home Collection for Urban Outfitters
Alexander Girard Home Collection for Urban Outfitters
Jul '09
The Millwork Group Inc, a Los Angeles based textiles Company, committed to redefining modern design from the best cutting-edge emerging and established designers, launched an exclusive Alexander Girard Home Collection with major retailer Urban Outfitters — the Alexander Girard for Urban Outfitters Collection — in collaboration with máXimo: art & design research, Agent to the Estate of Alexander Girard.

This is the first time ever that many of Girard's iconic prints have been seen by today's young, design-savvy consumers, outside of museum exhibitions in 40 years, in one, comprehensive home collection.

"I felt it was time to take modern less seriously and broaden its appeal to consumers with a fun, colorful and engaging point of view," said the company's President, Andrea Bernstein. "Urban understands the value of this incredible work by one of the world's most important designers. Not only is this comprehensive home collection different than anything that's out there, we're exposing an entire market of young, hip consumers to Girard's design aesthetic."

Andrea Bernstein has extensive experience in the home textiles market, and is known coast-to-coast by designers and major retailers alike. She's created successful textile programs for Crate and Barrel, Williams Sonoma Home, Pottery Barn, Design Within Reach, West Elm among others. Andrea decided to launch the Girard collection to get his iconic designs into an urban, young and expanding mass market by teaming with retail partner, Urban Outfitters.

Launching this month, the Alexander Girard for Urban Outfitters collection comprises printed bed linens, pillows, drapery, shower curtains, and wall art. The original Girard prints include the Alphabet and Multiform for quilts and sham sets, Eden sham sets, and cushions featuring the iconic Loveheart and Moon with Flag print.

“Millwork was the perfect partner for this project, and Andrea really understands how to balance the importance and legacy of this great designer with making a great product available to a wide audience," said Matthew Rembe, máXimo president. “We have worked with great design companies like Vitra and Herman Miller for years, but to make these designs available to a wider audience of young design savvy customers at Urban Outfitters is a first for Girard's work.”

MáXimo, the Agent for the Estate for AG, has been working with the Girard family for the past decade to re-release Girard designs with design-forward companies in a variety of categories.

"The Millwork Group will continue to redefine modern design, and in the process, bring a simple yet fun aesthetic to all consumers, that lets them enhance their homes and lifestyles affordably," said Bernstein. "What better time than now to offer everyone a happy pillow, especially in these stressed times."

Millwork Group Inc

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search