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ADVANSA debuts high-tech range of filling fibres, fabrics at Intertextile
18
Aug '09
ADVANSA is expanding to the Asian market with its latest multifunctional, ecological and high-tech fibre innovations: ADVANSA Thermo°Cool, Climarelle and Suprelle. ADVANSA will debut with its technology in Asia at Intertextile Shanghai Hometextiles in China, August 25 - 27 in Hall W2, W2A21.

ADVANSA combines excellent technology with a thorough understanding of the consumers´ wants and needs. This approach results in meaningful, innovative products, which were launched successfully in the current European, Middle Eastern and African Markets, and also made their debut in the United States as well as in Asia. Besides the high brand and quality recognition by Asian end users, the large variation in temperatures and high humidity in Asia are further key factors for the appreciation of ADVANSA' s functional products.

“The Asian market has a generally high awareness and appreciation of European brands and quality in hometextiles. Therefore, ADVANSA responds with its latest polyester technology to the expanding demand for innovative new ranges of branded filling fibres and fabrics.” comments David Bayliss of ADVANSA.

“With cutting edge functionality and outstanding marketing support, our branded products Suprelle, Climarelle and ADVANSA Thermo°Cool, perform to the most stringent expectations and offer a true performance advantage to the consumers,” adds David Bayliss.

Suprelle´s outstanding micro fibre technology has been designed to match the unique characteristics of real down. It offers an excellent thermal insulation in duvets and soft, supportive comfort in pillows, with its ability to return to its original shape. The unique softness of Suprelle comes from its ultra fine and short fibres and allows a perfect balance between comfort and technical performance. The brand is also available in an anti-microbial version:

Suprelle Ultra with built-in resistance to bacteria, fungi and dust-mites. Suprelle Fresh in a blend with TENCEL provides excellent moisture management and enhanced microclimate.

Climarelle is a high-tech brand bringing thermo-regulation to the complete range of bedding, sleeping bags and insulated apparel. The Phase Change Material (mPCM) microcapsules integrated within the Climarelle become fluid with a cooling effect when temperature is higher than ideal.

When body temperature falls again, the microcapsules change phase from liquid to solid, releasing heat energy to the body and helping it to keep warm despite lower temperatures. Thus, thermo-regulating microcapsules store warmth actively and release it only when necessary, providing a balanced sleeping temperature all night long.

ADVANSA Thermo°Cool is made with a unique fibre mix of multi-channel and hollow fibres. Originally designed for the needs of sportsmen, ADVANSA Thermo°Cool fabrics for apparel are able to provide superior moisture management and temperature control to keep wearers comfortable across awide range of temperatures and activity levels. Now ADVANSA Thermo°Cool is available for use in bedding fabrics either for bed linen or as a ticking fabric.

In hot weather or when the user perspires, ADVANSA Thermo°Cool wicks moisture faster than other materials. The fibre is designed with increased surface area and micro-channels to transport moisture quickly away from the skin to the textile surface. The hollow fibres allow enhanced air circulation and focus energy on the evaporation process to achieve maximum evaporative cooling. In cool weather the hollow fibres provide thermo-buffering to protect from chill.

ADVANSA

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