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Delegates from 12 countries on 'Cotton Orientation Tour'
Oct '09
To get familiar with US cotton and to know how the fibre is produced, processed and marketed, textile executives from 12 Asian, Latin American and European countries are traversing the US Cotton Belt since September 28.

There are about 28 participants representing 23 companies from countries such as Bangladesh, China, Colombia, Indonesia, Japan, Korea, Mexico, Peru, Taiwan, Thailand, Turkey and Vietnam.

These 23 companies are likely to consume around 1.5 million bales in the current year, of which, 0.7 million will be US bales, which is equivalent to 5 percent of annual exports of US cotton.

Demand for US cotton begins by educating worldwide textile industry on advantages of purchasing US cotton, said Mr. Clyde Sharp, President of Cotton Council International (CCI) that sponsors COTTON USA Orientation Tour.

This tour of 23 companies, from 12 countries, to the US is an opportunity to showcase the benefits of US cotton to overseas spinners of its fiber, and also a prospect to reinforce ties between the US cotton industry and its overseas customers, said Mr. Sharp.

It has been expected that these 12 countries will consume about 64 million bales of cotton, in the year 2009-10, which accounts for about 57 percent of the total world cotton consumption.

The annual import of cotton bales of these 12 countries is 22 million bales including 12 million US bales, which is approximately 70 percent of total global sales of US cotton.

The 2009 participant countries will visit a farm and gin in the Mid-South, observe cotton research in North Carolina, Mississippi and Texas, and tour the USDA cotton classing office in Bartlett, Tennessee as well as meet exporters in the four major cotton belt regions.

The tour members will also be briefed by the associations such as CCI, the National Cotton Council, Cotton Incorporated, the American Cotton Shippers Association, the Texas Cotton Association, AMCOT, the Western Cotton Shippers Association, the American Cotton Producers, the San Joaquin Valley Quality Cotton Growers Association and Supima.

To increase the awareness about the types and qualities of US cotton among its consumers and make them understand about the US marketing practices as well as to improve their bonding with US exporters are the objectives of the tour, which enables US cotton to acquire additional market share in the foreign countries.

CCI's Orientation Tour, which was initiated in 1968, has seen visits from above 800 textile executives from more than 60 countries to the US Cotton Belt. This tour allows the U.S. cotton industry to be recognized as a reliable supplier and receive appreciation from many foreign textile manufacturers for the quality of its fibre.

Fibre2fashion News Desk - India

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