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Handloom items of Manipur need systematized marketing
Oct '09
In a bid to compete with foreign products in the market, it is essential to maintain the quality of handloom and handicraft products. Though these products enjoy higher demands from many foreign countries, they can't attain the stage of commercialization due to improper marketing strategies and failure in quality control.

Stated, Mr. V Touthang Additional Director (Handloom) Department of Commerce and Industries Government of Manipur, at the concluding function of 'Mera Houchongba Festive Fair 2009' which opened on September 29. Weavers of the state can enjoy easy economic sustainability if the existing handloom products of the state are provided proper systems of commercialization, he added.

Proper marketing and quality maintenance of the handloom products of state are necessary to gain expected export market for the products. Manufacturing products according to the requirements of foreign markets is more essential than just giving quality to them, said N Satyabhama Devi, President, Manipur Apex Handloom Weavers and Handicrafts Artisans Cooperative Society, at the function.

Also the weavers should try creative designs in the products, to attract the customers inside and outside the state, she added.

Fibre2fashion News Desk - India

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