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'Green' is in spotlight at upcoming ispo
Dec '09
“Green” is not just the color of hope, but also of the future. To further endorse this awareness for this important issue in the sporting goods industry, “green” has been designated the primary topic at ispo 2010. It will be reflected in the many different projects and platforms.

The “Eco Village” bundles sustainable products and companies, considered pioneers of ecofriendly manufacturing methods, as well as hosts the winners of the Eco Responsibility Awards. The “Eco Responsibility Award”, presented for the second time in 2010, honors extraordinary product innovations, which embrace sustainability not just as a fleeting fashion trend, but as a long-term challenge.

For the first time since the inception of the ispo BrandNew Awards the new special category Eco / Fair Trade was added this year. This category is ispo's response to the many entries that included sustainable production and fair trade conditions in their applications. The jury will not just evaluate style and finish of the products; it will also review additional criteria, such as eco-certification, materials used, the brand's self-concept and message, as well as ecological and social involvement.

In addition, ispo endorses a number of projects and organizations in form of partnerships. There is a close cooperation with the Association for Conservation, an organization which counts ispo among its founding members. AfC supports projects protecting areas where flora and fauna, and thus their recreational value, are endangered. The new research project by TU Munich on “Sustainability of Sports Technologies” is another project ispo is involved with. The goal of this project is to develop evaluation methods to determine sustainability of sporting goods. Furthermore, ispo has also begun to work with bluesign technologies ag, and thus sets clear signals in the area of sustainable textile production.

The bluesign standard encompasses five relevant aspects of textile production: consumer protection, waste water, emissions, occupational safety, and resource productivity. With the help of concrete, practical solutions the bluesign standard makes the entire textile supply chain more transparent, without compromising functionality, quality, or design. Though ispo is not just involved in several projects, but also operates on an eco-friendly level. In the communication sector, in particular, electronic transmission of data and information has become more and more dominant.

At the beginning of 2008 Messe München has switched to using FSC paper, paper produced from controlled, sustainable wood sources, in cases where printing cannot be avoided. And finally, the New Munich Trade Fair exposition center has always featured a modern ecological angle. As early as the planning stage, during construction, and now during its operation a number of environmental protection aspects were incorporated. By applying innovative environmental technologies Messe München wishes to emphasize the ecological activities and

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