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Courts rule against importers for misuse of INVISTA's LYCRA fibre
08
Jan '10
Two courts in Italy have recently ruled against the importation of garments that misuse INVISTA's LYCRA fibre brand.

The criminal Court of Taranto ruled against the importation of counterfeit hosiery bearing the LYCRA fibre brand, a trademark owned by global fibre manufacturer INVISTA, and a judge in the Court of Como recently ruled against the importation of counterfeit goods bearing the LYCRA fibre brand.

The first case concerned a shipment of more than 167,000 pieces of hosiery, originating in China and destined for Sicily. The second case concerned a shipment of 155 parcels of women's shirts, originated in the United Kingdom and destined for Prato. Customs officials, as part of a customs monitoring program, detained both shipments and notified INVISTA for brand authenticity verification.

Max Wiesendanger, executive vice president for INVISTA's apparel business in Europe and South Asia said: “INVISTA takes trademark infringement very seriously and we will continue taking actions to prevent illegal production, distribution and trading on our brand name”.

“The LYCRA fibre brand name communicates quality, performance and innovation. Our customers expect us to protect the value that the LYCRA fibre brand provides to them in products such as hosiery and women's apparel,” Wiesendanger continued.

The LYCRA fibre brand is an integral element in many of the world's leading fashion brands but is often misunderstood. “LYCRA” is not a fabric in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world's leading brand of elastane fibre and other premium stretch fibres and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA fibre ingredient can help make garments and the people that wear them look better and feel better.

LYCRA branded fibres are essential ingredients in fashion today, driving innovation and helping designers and brands to produce stylish, beautiful clothes. LYCRA branded fibres are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters.

The LYCRA fibre brand is a registered trademark of INVISTA, one of the world's largest integrated polymer, intermediates and fibres businesses.

To distinguish “LYCRA” as a brand, the word “LYCRA” must be reported in all caps and with an , and always used in connection with the appropriate generic term.

INVISTA


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