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RMIT invests in Fashion and Textiles leadership
Feb '10
RMIT University has reinforced its commitment to developing excellence in research for the textile, clothing and fashion industry with the appointment of Dr Jennifer Craik to a professorial position within the School of Fashion and Textiles.

Head of School, Keith Cowlishaw, said RMIT was the only institution providing the total suite of textile-related educational programs supported by research within Australia. Professor Craik's appointment will provide research leadership for the Design disciplines integral to the growth and development of the textile, clothing and fashion industries,” he said.

“These disciplines include Fashion Design, Textile Design,Fashion Merchandising and the application of Textile Technology within a design framework.” Professor Craik is a member of the Scientific Committee for International Cultural Policy Research, which organises a biennial conference on cultural policy. She also is a member of Connect CP, an online listing of international cultural policy experts.

As a researcher, she investigates a number of areas of cultural studies and cultural policy, including arts and cultural policy, tourism, media, domestic arts, and fashion and dress. Her publications include five sole authored books that have been highly successful in a range of fields. Her seminal publications include The Face of Fashion: cultural studies in fashion and Uniforms Exposed: from conformity to transgression. In 2009, Professor Craik published Fashion: The Key Concepts (Oxford & New York, Berg, 2009).

Fashion: The Key Concepts presents a clear introduction to the complex world of fashion. The aim throughout is to present a comprehensive but also accessible and provocative analysis which highlights how the fashion industry is structured and how it thinks, the links between catwalk, celebrity branding, media promotion and mainstream retail, how clothes mean different things in different parts of the world, and how popular culture influences fashion and how fashion shapes global culture.

Professor Craik will provide research leadership and assist with the research application of the new textile, clothing and fashion facilities being developed at the Brunswick campus.

RMIT University

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