Home / Knowledge / News / Textiles / Handicrafts output methods need to be upgraded – Designer
Handicrafts output methods need to be upgraded – Designer
16
Apr '10
Couple of days back, DC (Handicrafts), Ministry of Textiles, Government of India, Kohima, conducted a workshop on 'Prospect of designing in the development of handicrafts' in Nagaland.

During the workshop, Kos Zhasa, fashion and textile designer said that, traditional Naga handicrafts of Nagaland have been popular since ages. But, with the changing era, these handicrafts also need modification. Therefore, in order to make these handicrafts more competitive in the potential market of handicrafts and design, their production methods need to be upgraded.

Since, Naga art is popular in both Indian and foreign markets, Zhasa informed that, proper guidance to develop this art would help provide world-class production. She said, “Currently, the state fails to fulfill their market demand due to limited production and lack of good designs. The designs produced so far are restricted only for local consumption as they are very traditional in nature.

Naga lacks designers who can formulate new design concepts to launch handicrafts that can create an impression in markets other than their local or state markets. Moreover, owing to the ancient techniques of production, which are slow and tedious, clubbed with financial restrains, the production rate of these handicraft items is limited. This soars up the production cost and ultimately affects its sale.”

Handicraft products could get a fillip with qualified designers who understand the market. Also, marketing agencies would then buy these products if they are available at an appropriate price, stated Zhasa. She further informed that, a number of design workshop schemes were available under the DC (Handicrafts), Ministry of Textiles.

Handicrafts in the region that, are carved of wood work, bamboo or textiles would witness a good market demand if designed by qualified designers. The industry requires designers, who can formulate concepts that can help sell traditional art work in a new package. This will help boost the sale of Naga handicrafts, emphasized Zhasa.

Product modification, with the help of modern designing methods, meeting the requirements of the current market trends, is the only way for Naga handicrafts to find a potential market.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: The White House

Textiles | On 21st May 2018

China, US put trade war on hold

Following weeks of uncertainty over imposition and counter-imposition ...

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

Over 60% retailers already have IoT platforms: IDC

Apparel/Garments | On 21st May 2018

Over 60% retailers already have IoT platforms: IDC

Retail organisations are adopting IoT platforms and more than 60 per...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search