Home / Knowledge / News / Textiles / Wools of New Zealand opens Wool College
Wools of New Zealand opens Wool College
24
May '10
Wool Partners' international marketing business, Wools of New Zealand, has boosted its promotional programme in the United States with the launch of its Wool College. The on-line training platform is designed to enhance the wool knowledge of retail sales staff and carpet manufacturer sales representatives.

The Wool College adds to an array of programmes already in place in the US, including a Premier Partner Retail Programme and the recently launched Wool Benefits System – an interactive sales tool for educating retail customers at the point of purchase about the superior qualities of wool and wool carpets. The Wool Benefits System utilises the very latest high-definition Touch Screen computer technology.

The first training programme offered through the Wool College is the Wool Benefits Course, which draws on the accumulated knowledge of wool experts from New Zealand. The Wool Benefits course has 10 learning modules addressing the natural properties of wool – including the unique attributes of the fibre, sheep breeds, the advantages of wool over synthetic fibres and the natural integrity of wool. A final exam completes the course. Further courses will be developed in future.

The Wool Benefits Course is open to all retailers, but only those participating in the Premier Partner Program will be able to promote their sales staff as 'Wool Specialists' once they have successfully completed it. Premier Partner showrooms are a dedicated group of retailers who must meet specific criteria in exchange for exclusive benefits designed to promote and sell high-end wool carpets and rugs.

Wool Partners CEO Iain Abercrombie says the Wool College is an excellent example of the potential for marketing activities to be targeted effectively in conjunction with the retail trade. “Our retail partners have a strong interest in building their own expertise in wool, and in educating their customers about wool's unique qualities. Their reaction to the launch of the Wool College has been very positive, and we expect more than 500 salespeople to complete the Wool Benefits Course in its first year.”

Wools of New Zealand has 30 brand partners and 700 partner retailers in the United States.

Wools of New Zealand

Must ReadView All

Courtesy: The Irish News/Christian Cowan (Google)

Fashion | On 24th Feb 2017

Google & Christian Cowan create 'really blue' jeans

Google has partnered with British fashion designer Christian Cowan to ...

Courtesy: Applied DNA Sciences

Apparel/Garments | On 24th Feb 2017

SigNatureT DNA can help prevent apparel counterfeiting

SigNatureT DNA is forensic molecular tag by Applied DNA Sciences...

Textiles | On 24th Feb 2017

Pakistan's textile exports down 1.54% in July-Jan FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search