Home / Knowledge / News / Textiles / Launch of HIGH IQ at ITMA ASIA + CITME
Launch of HIGH IQ at ITMA ASIA + CITME
29
May '10
Huntsman Textile Effects is pleased to announce the launch of some exciting new effects at this year's ITMA Asia and CITME. This fair, which promises to feature a mega showcase of cutting edge solutions for textile makers, will be able to live up that promise as Textile Effects will present some of our latest innovations in sustainable products and processes that demonstrate our commitment to supporting our customers and the environment.

Top of the list of products being showcased will belong to our popular and innovative HIGH IQ. This brand has continually been growing its range of effects and has recently been enhanced by some new finishes.

• HIGH IQ – Launch of new Water Repellent and Freshness Effects
o Clean and Dry Comfort is a durable repellent effect leaving the wearer feeling constantly dry and comfortable
o Freshness in two new varieties for a modern society. Freshness on Demand is laundry lasting whereby consumers can actually choose a scent to match their mood!
o Active Freshness comes with a built-in antibacterial which protects the wearer from malodors.

All of these new effects fit in fully with Huntsman's philosophy of sustainability.

Whether it is HIGH IQ Active Comfort, Cool Comfort, Easy Care, Lasting Color and Sun Protection or Sun Protection for Kids, every finish in the High IQ range contributes actively to resource saving by using less water and energy and thanks to lasting performance.

Innovation at Huntsman is not limited to High IQ, and you can expect to find other novelties on exhibit including new agents which enhance the quality of textiles on the one hand and make wet processing more efficient and economical. And not least, our flagship products which perfectly underline Huntsman as prime innovator.

Visit us at our booth and secure yourself a real life demonstration of how Huntsman Textile Effects focus on sustainability is more than just words.

Huntsman is a global manufacturer and marketer of differentiated chemicals. Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has more than 11,000 employees and operates from multiple locations worldwide. The Company had 2009 revenues of approximately $8 billion.

Huntsman Textile Effects


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Courtesy: ITMA

Textiles | On 22nd Sep 2017

ITMA 2019 to focus on smart garment technologies

ITMA 2019, the world's largest textile and garment technology...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search