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Amazing project on childrens' bedding
15
Jul '10
Zutano, the Vermont-based designer of children's clothing and toys, has partnered with Kids Line, LLC., a leading manufacturer of high-quality children's bedding and room décor, to create a full line of nursery décor and accessories based on the popular designs of this beloved and influential children's brand. The line will feature Zutano's signature colorful and whimsical designs and include everything from crib bedding to nursery accessories and wall décor. The collection will be unveiled at the ABC Kids Expo in Las Vegas in October.

Uli Belenky, Zutano's co-founder and designer, is working on reinterpreting her unique approach to clothing design and applying it to home nursery décor.

"This project has been amazing," says Uli. "Designing nursery décor has given us the chance to bring Zutano to life in an incredible three-dimensional space. The magic and wonder of our patterns applied to beautiful blankets, decals and nursery accessories brings the essence of Zutano to a whole new level."

The line is specifically geared for the specialty market and select online shops.

"Working with a quality partner as Kids Line will allow us to share the brand in a completely new way. Parents will be able to envelop their beautiful babies with Zutano color and stylish patterns that before were only wearable," said Michael Belenky.

"Kids Line is pleased to be working with an incredible team as Zutano and looking forward to developing a long-term relationship between our two companies," says David Sabin, President of Kids Line.

Founded in 1987, Kids Line has quickly become the leading provider of infant bedding and accessories in the United States. With its unique understanding of new parents' needs and an abiding appreciation of the special event that its product helps to celebrate, Kids Line provides a wide range of products that allow a nesting parent to create a haven for their new infant.

"Zutano is an ideal addition to our portfolio of products," says Cynthia Brown, Brand Manager of the project at Kids Line. "Zutano is a fresh, established brand and unlike anything we have in our collections."

Zutano Brand


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