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Marimekko strengthens its presence in international markets
14 Aug '10
2 min read
In accordance with its internationalisation strategy, Marimekko is going to take the following significant steps to strengthen its presence in international markets by the end of 2010.
In the United States, which has been one of the key market areas for Marimekko since the 1960s, a new subsidiary will be founded to manage and develop the local operations in collaboration with the brand management firm C2Group. A showroom will be opened in Manhattan, New York, in August 2010.
In the long run, Marimekko's objective is to expand the distribution of its products in the United States through high-end department and specialty stores as well as by increasing the number of Marimekko stores. The company's current retailers include Marimekko concept stores in New York, Cambridge and Miami.
In mid-October, a 1,775 square foot Marimekko shop-in-shop will be opened in home furnishings retailer Crate and Barrel's store in Soho, New York. Marimekko and Crate and Barrel are also exploring further opportunities for collaboration, including additional US shop-in-shops and ecommerce. The valued relationship between Marimekko and Crate and Barrel has spanned over 40 years.
The network of Marimekko's own retail shops abroad will be expanded by the end of 2010 with the opening of new stores in Malmö, Sweden, and Berlin, Germany. Marimekko currently has its own retail shops in London (UK), Stockholm (Sweden) and Frankfurt (Germany) in addition to twenty-two shops in Finland.
South Korea's first Marimekko concept store will be opened in Seoul in October 2010 by I.D. Look Co., Ltd., a subsidiary of Marimekko's Japanese distributor Look Inc., who has successfully opened as many as twenty Marimekko concept stores in Japan since 2006.
In the United States, which has been one of the key market areas for Marimekko since the 1960s, a new subsidiary will be founded to manage and develop the local operations in collaboration with the brand management firm C2Group. A showroom will be opened in Manhattan, New York, in August 2010.
In the long run, Marimekko's objective is to expand the distribution of its products in the United States through high-end department and specialty stores as well as by increasing the number of Marimekko stores. The company's current retailers include Marimekko concept stores in New York, Cambridge and Miami.
In mid-October, a 1,775 square foot Marimekko shop-in-shop will be opened in home furnishings retailer Crate and Barrel's store in Soho, New York. Marimekko and Crate and Barrel are also exploring further opportunities for collaboration, including additional US shop-in-shops and ecommerce. The valued relationship between Marimekko and Crate and Barrel has spanned over 40 years.
The network of Marimekko's own retail shops abroad will be expanded by the end of 2010 with the opening of new stores in Malmö, Sweden, and Berlin, Germany. Marimekko currently has its own retail shops in London (UK), Stockholm (Sweden) and Frankfurt (Germany) in addition to twenty-two shops in Finland.
South Korea's first Marimekko concept store will be opened in Seoul in October 2010 by I.D. Look Co., Ltd., a subsidiary of Marimekko's Japanese distributor Look Inc., who has successfully opened as many as twenty Marimekko concept stores in Japan since 2006.
Marimekko Corporation
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