Home / Knowledge / News / Textiles / Marimekko strengthens its presence in international markets
Marimekko strengthens its presence in international markets
14
Aug '10
In accordance with its internationalisation strategy, Marimekko is going to take the following significant steps to strengthen its presence in international markets by the end of 2010.

In the United States, which has been one of the key market areas for Marimekko since the 1960s, a new subsidiary will be founded to manage and develop the local operations in collaboration with the brand management firm C2Group. A showroom will be opened in Manhattan, New York, in August 2010.

In the long run, Marimekko's objective is to expand the distribution of its products in the United States through high-end department and specialty stores as well as by increasing the number of Marimekko stores. The company's current retailers include Marimekko concept stores in New York, Cambridge and Miami.

In mid-October, a 1,775 square foot Marimekko shop-in-shop will be opened in home furnishings retailer Crate and Barrel's store in Soho, New York. Marimekko and Crate and Barrel are also exploring further opportunities for collaboration, including additional US shop-in-shops and ecommerce. The valued relationship between Marimekko and Crate and Barrel has spanned over 40 years.

The network of Marimekko's own retail shops abroad will be expanded by the end of 2010 with the opening of new stores in Malmö, Sweden, and Berlin, Germany. Marimekko currently has its own retail shops in London (UK), Stockholm (Sweden) and Frankfurt (Germany) in addition to twenty-two shops in Finland.

South Korea's first Marimekko concept store will be opened in Seoul in October 2010 by I.D. Look Co., Ltd., a subsidiary of Marimekko's Japanese distributor Look Inc., who has successfully opened as many as twenty Marimekko concept stores in Japan since 2006.

Marimekko Corporation

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 23rd Jan 2017

US textile industry eager to work with President Trump

The US textile industry is eager to work with President Donald Trump...

Textiles | On 23rd Jan 2017

LyondellBasel expands Texas plant ethylene capacity

US based producer of petrochemicals and speciality chemicals...

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search