We also note the increasing impact of national or proximity manufacturing concepts (Made in France, Made in Italy …) and ecology (CO2 emissions link to transportation costs) on the consumer. However, exhibitors specializing in workwear or image garments, while satisfied with international orders, hope to find more visitors in super-specialized niches : surgery, security, food professions … Proof that Zoom's diverse propositions and new directions will certainly give it more energy in the future.
The « Made in France » exhibitors, present for the first time at Zoom, saw the number of international visitors to the fair and understood how their know-how was appreciated and generated orders.
The « Made in France » exhibitors, present for the first time at Zoom, saw the number of international visitors to the fair and understood how their know-how was appreciated and generated orders.
MEET FASHION ended up organizing 400 appointments between visitors and exhibiting companies. This operation was convincing for key order givers, mostly from mass market and retail chains.
The exhibit/celebration of the Hyères Fashion and Photo Festival's 25 years was, without a doubt, one of Première Vision Pluriel's key attractions. A constant stream of visitors admired the visionary, realistic creativity of some of the Festival's winning outfits which were shown. With this partnership, Zoom emphasized the essential link between technical know-how and imagination that gives meaning to and continually revives the fashion industry. This was also confirmed in the successful presence, for another season, of Thanx God I'm a VIP, the specialist in quality vintage. This showed Zoom visitors' great interest for inspiration offered by old clothing favorites … and the images they stimulate.
This 5th edition of Zoom could be seen as consolidating a new manufacturing trade fair concept that closely interacts with « material » trade fairs and offers visitors synergy, efficiency and complementarity.
At the next fair, Zoom plans to put more emphasis on leather manufacturing (shoes, bags, luggage and accessories), launching a sectorization essential to the fair's development as it welcomes an ever-increasing number of visitors.
France : Acne, Apc, Armand Thierry, Agnes B, Arthur & Fox, BCBG, Max Azria, Jean-Paul Gaultier, Caroll, Carven, Celio, Chloe, Louboutin, Comptoir des Cotonniers, Ecce, Etam, Georges Rech, Gaspard Yurkievitch, Kenzo, Lanvin, Louis Vuitton, Marc Jacobs, Monoprix, Natalys, Pierre Cardin, Sandro, Sonia Rykiel, Yves St Laurent, St James, Zannier, Zilli... UK : Debenhams, Tallulah... Spain : El Corte Ingles... Italy : Versace, Marco Fantini, Gucci Miroglio, Tod's, Trussardi... Germany : Hugo Boss, Shumacher... Belgium : JP Knott, Harry Wilson, Olivier Strelli... Canada : Parassuco... Japan : Junko Shimada...
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