Home / Knowledge / News / Textiles / WPI to supply wool for new furnishing fabric
WPI to supply wool for new furnishing fabric
Oct '10
Wool Partners International (WPI) will provide wool to manufacture 'WoJoTM', the ground-breaking latest furnishing fabric produced for Starbucks coffeehouses across the world.

WoJoTM has been designed and produced by 'The Formary', a Wellington-based design group. The fabric has been manufactured by integrating LaneveTM wool with its sustainable, decent and noticeable traits, along with jute taken from recycled coffee bags.

In the beginning, this furnishing fabric will be used in Starbucks coffeehouses in United Kingdom and Europe under a five year scheme, and it is anticipated to be used in Starbucks coffeehouses worldwide.

Mr. Iain Abercrombie, Chief Executive Officer of Wool Partners International stated that, the supply of wool to produce WoJoTM is a crucial step towards offering suitable price to the New Zealand farmers for their best quality wool.

LaneveTM wool completely meets Starbucks' major criteria of moral purchasing and ecological conservation. Mr. Iain expressed his delight over 'The Formary's selection of LaneveTM to combine New Zealand's design excellence with one of the best natural and sustainable products of New Zealand.

Wools of New Zealand, the subsidiary of WPI has been influential in creating a supply chain of compatible experts to offer assistance in manufacturing WoJoTM in order to attain the standards of The Formary and Starbucks.

Fibre2fashion News Desk-India

Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search