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WPI to supply wool for new furnishing fabric
20
Oct '10
Wool Partners International (WPI) will provide wool to manufacture 'WoJoTM', the ground-breaking latest furnishing fabric produced for Starbucks coffeehouses across the world.

WoJoTM has been designed and produced by 'The Formary', a Wellington-based design group. The fabric has been manufactured by integrating LaneveTM wool with its sustainable, decent and noticeable traits, along with jute taken from recycled coffee bags.

In the beginning, this furnishing fabric will be used in Starbucks coffeehouses in United Kingdom and Europe under a five year scheme, and it is anticipated to be used in Starbucks coffeehouses worldwide.

Mr. Iain Abercrombie, Chief Executive Officer of Wool Partners International stated that, the supply of wool to produce WoJoTM is a crucial step towards offering suitable price to the New Zealand farmers for their best quality wool.

LaneveTM wool completely meets Starbucks' major criteria of moral purchasing and ecological conservation. Mr. Iain expressed his delight over 'The Formary's selection of LaneveTM to combine New Zealand's design excellence with one of the best natural and sustainable products of New Zealand.

Wools of New Zealand, the subsidiary of WPI has been influential in creating a supply chain of compatible experts to offer assistance in manufacturing WoJoTM in order to attain the standards of The Formary and Starbucks.

Fibre2fashion News Desk-India


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