Home / Knowledge / News / Textiles / WPI to supply wool for new furnishing fabric
WPI to supply wool for new furnishing fabric
20
Oct '10
Wool Partners International (WPI) will provide wool to manufacture 'WoJoTM', the ground-breaking latest furnishing fabric produced for Starbucks coffeehouses across the world.

WoJoTM has been designed and produced by 'The Formary', a Wellington-based design group. The fabric has been manufactured by integrating LaneveTM wool with its sustainable, decent and noticeable traits, along with jute taken from recycled coffee bags.

In the beginning, this furnishing fabric will be used in Starbucks coffeehouses in United Kingdom and Europe under a five year scheme, and it is anticipated to be used in Starbucks coffeehouses worldwide.

Mr. Iain Abercrombie, Chief Executive Officer of Wool Partners International stated that, the supply of wool to produce WoJoTM is a crucial step towards offering suitable price to the New Zealand farmers for their best quality wool.

LaneveTM wool completely meets Starbucks' major criteria of moral purchasing and ecological conservation. Mr. Iain expressed his delight over 'The Formary's selection of LaneveTM to combine New Zealand's design excellence with one of the best natural and sustainable products of New Zealand.

Wools of New Zealand, the subsidiary of WPI has been influential in creating a supply chain of compatible experts to offer assistance in manufacturing WoJoTM in order to attain the standards of The Formary and Starbucks.

Fibre2fashion News Desk-India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search