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“Denim jeans will never go out of fashion” - Dr Roy
26
Oct '10
Dr PR Roy
Dr PR Roy
A curtain raiser for the first-ever International Denim Conference to be held in Ahmedabad on October 29th and 30th hosted jointly by the Ahmedabad chapter of The Textile Association of India and Fbre2Fashion, was held yesterday and presided over by Dr PR Roy, the chairman of the conference.

The conference to be held at the Indian Institute of Management, Ahmedabad (IIM A) will host 350 delegates and also provide a platform for worldwide experts from the denim, jeans and allied sectors, to deliberate on challenges faced by the Indian Denim & Jeans sectors.

It will focus on promotion of Indian denim and will include deliberations on various aspects of Business Strategy, Market and Technology.

Gujarat is considered the denim capital of India with an estimated production capacity of more than 320 million meters per annum, which is just near 50 percent of the current annual Indian denim output and has renowned textile majors like Arvind, Aarvee, Chiripal, Mafatlal, Blue Blends, Modern and Soma Textiles, in its fold.

Denim output in India is expected to shoot up from around 600 million meters per annum to 800 million meters per annum by the end of 2011 and may touch one billion meters in the next 5 years. 70 percent of the current output is targeted at the domestic market.

The global denim output is estimated at around 5.5 billion meters, the lion's chunk of which is accounted for by Asian countries, with China leading the pack with around 1.8-2.0 billion meters, India with 650 million meters, followed by Pakistan with 300 million meters.

According to Dr Roy, Director - fibre2fashion and also the former group Chief Executive of Arvind Ltd, “There is enormous scope for the growth of denim industry in India. He said that the production of jeans in India is around 240-260 million pairs, which translates in to a per capita denim / jeans consumption of just 0.25-0.30. The US wardrobe figure is around eight pair of jeans for males and seven pair of jeans for females.

He was of the firm opinion that the next wave of growth would come from rural and semi-urban India. Elaborating on the future trends of denim and jeans in particular, he firmly and tongue-in-cheek said that, he did not foresee a scenario in the future, wherein, jeans would go out of fashion.

Fibre2fashion News Desk - India

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