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Take lead in adopting responsible technology - Expert to Indian denim producers
Nov '10
Breaking all previous conventions of skipping the second day of proceedings, most of the delegates trooped in right on time on the second day of the first ever International Denim Conference, having enjoyed and lapped up every word spoken by the eminent speakers from the denim industry from India and abroad, on the first day.

The first session of the second day of the conference began with Mr Robin Anson, chairing the session. He was accompanied on the dais by Mr Chakor Jain, (Business Head – Lee) Arvind VF Corporation, Ms Jenna Caccavo, Trend Analyst at Cotton Inc. and Mr Enrique Silla, from Jeanologia from Spain.

Mr Chakor Jain began the first session proceedings with a powerful and gripping presentation titled “India goes Blue – An overview of the Indian denim industry”. He began by delving statistics of the revenues from the global apparel and footwear sector, in which India totes up US $30 billion, Brazil $31 billion, Russia $33 billion, China $96 billion, the EU $334 and finally the US at the top of the heap with $341 billion.

Among the above countries, the Chinese apparel and footwear market is expected to grow at a CAGR of 8.8 percent in the period 2010-2015, followed by India at 6.8 percent, Brazil with 4.1 percent, Russia at 3.1 percent, the US with 2.2 percent and finally EU at just 1.4 percent.

According to Mr Jain, India has a young population which will continue to fuel growth, along with which the GDP is estimated to grow at around 9 percent in 2012, a strong domestic savings rate at 32.5 percent, emergence of Tier 2 & 3 towns, beyond the seven metros.

He made a very thoughtful comment when he said that the youth is no longer considered a demographic entity, but is a mindset, which is aspirant, consuming and affluent.

The economy segment of the Indian denim jeans market, Mr Jain said accounts for 26.3 percent of the overall market, closely followed by the mass segment category with 25.3 percent, middle accounts for 12.4 percent, premium for 3.4 percent and finally super-premium for a miniscule 0.13 percent.

Among the opportunities for the Indian denim jeans sector, Mr Jain listed the generation between 17 and 28 years as the most influential category, who carry ipods and mypods, are struck to the internet and are highly demanding and ambitious.

He was of the opinion that the next wave of growth would come from the Tier II and III towns and cities and mainly from the women's apparel branded market. However, he said, the denim jeans category needs more innovations, may be like memory fabric jeans or jeans which could save you, in case of an accident.

He concluded by saying, the Indian denim market size currently is only 67 million pieces, which is less that half that of China, of which more than 40% is un-organised. Per capita consumption in India is less than one pair, as compared to eight in US, which means there is a huge room for growth inthe market.

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