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Fiji's TCF industry at Melbourne sourcing tradeshow
Nov '10
A TCF Council of Fiji delegation soon to head out to Melbourne, Australia for the International Sourcing Fair on the 17th - 19th November 2010 will be emphasizing this very point. Also in attendance at the show will be much larger delegations from industry giants China, Indonesia, India, Bangladesh, Pakistan and others. They will also be looking to become preferred suppliers to companies servicing the Australia and New Zealand clothing industries, and will provide much competition.

While sometimes size does matters, Fiji has some of its own unique selling propositions. The TCF Council of Fiji has taken a highly unified and collaborative marketing approach. This is all more important given the tough export market conditions as result of the global economic crisis over the past 2 years.

Kalpesh Solanki, President of the TCF Council of Fiji noted, “We may never be amongst the biggest companies out there but that just means we are more committed to the client.” He continued, “At the end of the day, it's 'Fiji first' because we know that we have to collectively sell our nation's competence in order to highlight our distinctive advantages in the export markets.”

The Melbourne sourcing tradeshow will showcase what Fiji's Textile, Clothing and Footwear (TCF) industry can do and the advantages of manufacturing in Fiji. Seven companies will participate under the “Make It In Fiji” (MIIF) banner. These seven companies have all successfully undergone independent factory audits that assessed their compliance with labour laws, employee welfare & OHS, quality standards, and social responsibility. Hence, these MIIF-certified factories will lead the way in a bid to increase market presence, boost exports, and attract potential investors to Fiji.

This is a result, in no small part, to a major industry resurgence that has occurred in Fiji aided by a special AusAID project that helped infuse capital, training, cohesiveness and heaps of good old fashioned motivation. The marketing grant from Fiji government has also greatly boosted the industry's capacity to engage in enhanced marketing initiatives, and is a clear sign of support for one of the Fiji's largest export industries. The industry has also received support from Fiji Trade Consulate in Sydney, Pacific Island Trade & Investment Commission, and Gibson Freight.

Kamlesh Naidu, General Manager for Jacks Garments Limited, will be in attendance and he likes what he sees happening all around Fiji. “I'm excited. We can all head out to Australia and say that Fiji really is the right choice for both quality and for the way that we treat our workers. Make no mistake, those are both significant factors.”

TCF Council of Fiji

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