Outlast to present infrared testing at Heimtextil
Contrary to traditional products, Outlast bedding dynamically manages temperature and humidity for optimal sleep. With the help of a special infrared testing station visitors of the upcoming Heimtextil 2011 in Frankfurt can visualize this difference themselves at the Outlast booth.
Outlast, the market leader around phase change materials, will demonstrate the benefits of Outlast technology by comparing Outlast materials to traditional materials to visitors of the international fair Heimtextil in Hall 8.0 Stand C66. The demonstration is simple and fast, the visitor will be able to set their own hands on two different test surfaces, one with Outlast technology and another without.
Photographs are then taken with a thermal image camera (infrared, IR) demonstrating impressively a large visual difference between these two fabrics. This will help illustrate the question that emerges again and again from both dealers and consumers: “How does it actually work?”
In addition to the infrared testing station, Outlast has invested in trainings and offers an e-learning module on the website www.outlast.com to easily provide more background knowledge around Outlast technology. Anyone interested in learning more can conveniently log into the “training” section and work through the sessions, which are divided into “Basic” and “Advanced” versions.
After choosing a category —“General,” “Apparel,” “Bedding” and “Footwear” — the user can quickly click through seven chapters complete with questions, feedback and tips for selling. At the end the user can participate in a quiz to test their new knowledge to receive a certificate via post or mail and be eligible to win great prizes.
In times where competition is getting tougher, Outlast offers a true winning benefit to their customers and retailers. They are able to offer an added value with improved comfort in the sleeping environment as well as increase the attractiveness of their line of goods.
Experience has shown that PCM products have great sell-through and can drive an increase in sales. Find out more – visit the following Outlast licensees at Heimtextil, January 12-15, 2011 in Frankfurt/Germany:
Abeil: Halle 8.0, Stand D 70
Brennet: Halle 8.0, Stand D 80
F.A.N. Frankenstolz: Halle 8.0, Stand E 54
Microfibres: Halle 4.1, G 90
Quilts of Denmark: Halle 8.0, Stand G 81
Shandong Design Weave: Halle 10.3, Stand B 21D
Sleepwell Kauffmann: Halle 8.0, Stand F 69
Velamen: Halle 8.0, Stand A 50
Outlast Technologies Inc, a privately held U.S. corporation, is the worldwide leader in phase change materials and applications. Outlast technology is the heat management technology originally developed for NASA that enables any textile to absorb, store and release heat. Outlast technology pro-actively responds to changes in skin temperature to manage heat and reduce moisture for everyday comfort.
Outlast Technologies Inc