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Karastan joins Wools of New Zealand programme
13 Jan '11
2 min read
The Wool: Clean Air Certified programme run in the United States by Wools of New Zealand has accredited its first major carpet manufacturer, Karastan.
Karastan is the largest manufacturer of broadloom carpet and rugs in the United States. The Wool: Clean Air Certified status will be used in promotion of its entire range of Wools of New Zealand brand products.
The independently verified programme developed by Wools of New Zealand tests for 13 volatile organic compounds such as formaldehyde, sulphur dioxide and nitrogen dioxide. The standards it sets are comfortably above the “green” criteria at national and regional levels for floor coverings in homes, commercial premises and schools. In addition, the programme promotes wool's unique ability to purify and improve the health of indoor air by trapping and rendering harmless other airborne contaminants.
Wool Partners International Chief Executive Officer Iain Abercrombie says Karastan's certification and adoption of the programme is a further endorsement of the work Wools of New Zealand is undertaking to position New Zealand wool as the premier natural carpet fibre, produced in ethically sustainable manner.
“This is further verification of the programmes we have been discussing with New Zealand growers to gain the recognition and the true value of the high quality wools they produce.”
“It is intensive marketing backed by technical expertise developed by Wools of New Zealand, to delight consumers with the sheer luxury of naturally produced New Zealand wool.”
Karastan has recognised the value of the work being done by Wools of New Zealand, Mr Abercrombie says.
In its own statement announcing accreditation the company's director of marketing Connie Berry said: “As the largest manufacturer of wool carpets and rugs in America, we applaud Wools of New Zealand for giving wool a greater voice.
“Solid scientific backing and high testing standards give the Wool: Clean Air Certified label impressive credibility that we are proud to carry on our products.”
Karastan is the largest manufacturer of broadloom carpet and rugs in the United States. The Wool: Clean Air Certified status will be used in promotion of its entire range of Wools of New Zealand brand products.
The independently verified programme developed by Wools of New Zealand tests for 13 volatile organic compounds such as formaldehyde, sulphur dioxide and nitrogen dioxide. The standards it sets are comfortably above the “green” criteria at national and regional levels for floor coverings in homes, commercial premises and schools. In addition, the programme promotes wool's unique ability to purify and improve the health of indoor air by trapping and rendering harmless other airborne contaminants.
Wool Partners International Chief Executive Officer Iain Abercrombie says Karastan's certification and adoption of the programme is a further endorsement of the work Wools of New Zealand is undertaking to position New Zealand wool as the premier natural carpet fibre, produced in ethically sustainable manner.
“This is further verification of the programmes we have been discussing with New Zealand growers to gain the recognition and the true value of the high quality wools they produce.”
“It is intensive marketing backed by technical expertise developed by Wools of New Zealand, to delight consumers with the sheer luxury of naturally produced New Zealand wool.”
Karastan has recognised the value of the work being done by Wools of New Zealand, Mr Abercrombie says.
In its own statement announcing accreditation the company's director of marketing Connie Berry said: “As the largest manufacturer of wool carpets and rugs in America, we applaud Wools of New Zealand for giving wool a greater voice.
“Solid scientific backing and high testing standards give the Wool: Clean Air Certified label impressive credibility that we are proud to carry on our products.”
Wool Partners International
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