New Zealand carpets generate significant interest at Domotex

24 Jan '11

2 min read

Wool Partners International CEO Iain Abercrombie says the new ranges of carpets and rugs using Wools of New Zealand and Laneve wool displayed by its eight partners at Domotex have generated a high level of interest among trade buyers.

As European consumers increasingly consider the broader social and environmental impacts of their purchases, demand for sustainable, natural and ethically produced products is on the rise and industry players are seeking out opportunities to deliver on this demand.

The opportunity to position New Zealand wool carpets at the premium end of the market for discerning consumers has never been greater and the work of Wool Partners International and its marketing arm, Wools of New Zealand is beginning to show real dividends.

“Our manufacturing partners who have developed product ranges using Wools of New Zealand and Laneve branded wool are delighted with the level of excitement shown in the natural, sustainable and traceable qualities of these products and fully expect this to translate into significant orders.”

Wools of New Zealand has arrangements with its partners to pay royalties for the use of its brands and to make contributions to the marketing of product ranges. Based on these payments, Wools of New Zealand is already offering accredited New Zealand growers premiums of 70 cents a kilogram to supply wool for two British manufacturers.

“Further premium offers will flow from a range of other supply arrangements already in place. We anticipate that there will be further developments arising from Domotex that may be announced in the coming weeks that will be of great benefit to our grower-suppliers.”

Wool Partners International