Home / Knowledge / News / Textiles / Olah to use Bayer's cottonseed brands for labeling
Olah to use Bayer's cottonseed brands for labeling
03
Feb '11
Bayer CropScience and New York-based textile and apparel company Olah Inc. have signed a licensing agreement to use the Bayer CropScience cotton brand names FiberMax and Stoneville. Under this ten-year agreement, Olah has been granted an exclusive license to develop and market the two brands for apparel and home furnishings. The agreement covers initially North America, Mexico and Japan and can be extended to more countries. It also includes the right to sublicense the brand names to other manufacturers. Financial details of the agreement were not disclosed.

Both FiberMax and Stoneville cotton brands are well-known in the cotton and apparel industries, and each offers a unique quality profile that is appealing to different segments of the textile industry. FiberMax is high quality, long-staple upland cotton mainly grown in the United States that is ideally suited for finished goods that require finer yarns for manufacturing. Such products include t-shirts, chinos, towels and bedsheets. Stoneville cotton is strong and suitable for use in heavier weight fabrics and apparel including rugged outdoor work, sports and casual wear such as jeans.

As a result of this agreement, for the first time, consumers will be able to purchase cotton garments or home furnishing goods labeled as manufactured with FiberMax or Stoneville cotton. This branding approach will benefit consumers in two major ways. Firstly, consumers will know immediately that the fabrics have been manufactured from high-quality cotton fiber. Secondly, FiberMax and Stoneville goods will be identified with cotton growers from different areas, answering the consumer's growing desire for information about the origin of the products they buy.

“Together, Olah Inc. and Bayer CropScience will create a unique connection between cotton producers, spinners, merchants, textile manufacturers, retailers and consumers,” said Joachim Schneider, Head of the BioScience business group at Bayer CropScience. “And Bayer CropScience will continue to invest heavily in growing its cotton business, including new research and development innovations targeted at improving fiber quality, yields and stress tolerance.”

“This agreement provides us with the means to develop new products for today's consumers using best-in-class technology, production techniques and style,” said Olah Inc.'s CEO Andrew Olah. “At the same time it grants us the ability to document the origin of the cotton used in our apparel and home furnishing products on a mass scale, thus providing consumers with transparency that is revolutionary in today's apparel business.”

Bayer CropScience


Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X