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Thailand to revamp image of Thai silk to raise export value
18
Feb '11
The Commerce Ministry of Thailand has initiated a project to revamp the image of the Thai silk in the global market so as to improve the value propositions of the Thai silk and also to raise its export value.

The Department of Intellectual Property and the Queen Sirikit Department of Sericulture have jointly undertaken the project for upgrading and establishing the exclusivity of the Thai silk and thereby to raise its demand in the local as well as global markets.

The organizations would pick up one hundred specimens of Thailand's best Mud Mee silk and compile the same in the form of a book giving detailed description for each of the variety.

The country last year exported silk and silk products worth Bt683 million that is about US $22 million.

The US, with Bt207 million that is $6.7 million worth of imports stood the largest importer of silk products from Thailand, last year, while Japan too accounted for Bt90 million that is $2.9 million worth of imports followed by UK with Bt56.49 million that is $1.8 million.

Further, other countries like Hong Kong, France, Italy, Singapore, Belgium and Canada are also included in the list of countries importing Thai silk and thus there are wider scopes for development by expanding the market for Thai silk and silk products.

Fibre2fashion News Desk - India


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