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Post GI, Banaras brocade & Bhadohi carpets catch global eyeballs
Mar '11
Government of India jointly with the Ministry of Commerce and Industry and the Chennai-based office of the Geographical Indications Registry, held a seminar cum workshop to create awareness regarding the geographical indications (GI) and certified GI users in Varanasi recently.

Deputy Registrar of Trade Mark and GI, G L Verma, while speaking at the seminar, accentuated different provisions of the GI Act and added that, products like Bhadohi's Handmade Carpet and Banaras' Brocade and Sari would shortly scale new heighst in the global markets with GI registration.

The products, he said, with their quality assurance would not only compete in the international market and bring in valued foreign exchange to country's economy, but would also serve as a source of employment for several thousand artisans and weavers. The GI labelling of these products presents the local community with exclusive rights in adherence to the provisions of Part B of GI registration.

Indra Mohan Dubey, Joint Director (Industry) while addressing the participants said that, certification of the Banaras brocade and sari and Bhadohi's handmade carpets with GI mark would benefit around three million people in the region. He further said that, the government was taking active steps to earn GI certification for more and more handicraft products and that; a special campaign would also be organized to register the authorised users of these items.

Abdul Hadi, General Secretary of All India Carpet Manufacturers Association (AICMA) said that, post registration under the GI Act, there has been a rise in the purchase orders for hand-woven carpets from foreign countries. But then, the industry is facing difficulties due to the dearth of skilled labour, and in view of this they have sought a special package for the GI certified products.

Fibre2fashion News Desk - India

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