Interviews
Serta & NSF to promote redesigned Perfect Sleeper
21 Apr '11
4 min read
Promoting Better Sleep through Continued Education
The Serta and NSF partnership also includes a joint commitment to promote better sleep by educating consumers about the importance of a good night's sleep. Each new Serta Perfect Sleeper mattress comes with a complimentary educational National Sleep Foundation Guide to Sleeping Well, covering the basics of healthy sleep, ways to improve sleep and tips on when to seek help for sleep problems.
"This partnership and ongoing campaign represent an unprecedented opportunity to reach millions of Americans and change the way they think and what they know about sleep while continuing our mission to make sleep awareness part of the national health agenda," says David Cloud, CEO of the National Sleep Foundation. "Taking sleep seriously is critical given the increasing demands of a busy lifestyle. Good quality and sufficient duration of sleep are as important to health as proper diet and regular exercise."
Serta will be using an "i heart sleep" social media campaign to support the launch and spark conversations about the importance of sleep and how mattress selection can help with common sleep concerns.
Serta is a bedding brand leader and the manufacturer of the best-selling premium mattress in America, The Serta Perfect Sleeper, as well as the upscale Perfect Day collection, the elegant Vera Wang by Serta Collection and the new Trump Home Mattress Collection.
The Serta and NSF partnership also includes a joint commitment to promote better sleep by educating consumers about the importance of a good night's sleep. Each new Serta Perfect Sleeper mattress comes with a complimentary educational National Sleep Foundation Guide to Sleeping Well, covering the basics of healthy sleep, ways to improve sleep and tips on when to seek help for sleep problems.
"This partnership and ongoing campaign represent an unprecedented opportunity to reach millions of Americans and change the way they think and what they know about sleep while continuing our mission to make sleep awareness part of the national health agenda," says David Cloud, CEO of the National Sleep Foundation. "Taking sleep seriously is critical given the increasing demands of a busy lifestyle. Good quality and sufficient duration of sleep are as important to health as proper diet and regular exercise."
Serta will be using an "i heart sleep" social media campaign to support the launch and spark conversations about the importance of sleep and how mattress selection can help with common sleep concerns.
Serta is a bedding brand leader and the manufacturer of the best-selling premium mattress in America, The Serta Perfect Sleeper, as well as the upscale Perfect Day collection, the elegant Vera Wang by Serta Collection and the new Trump Home Mattress Collection.
Serta
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
