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CCAI issues Eco Uniform under 'A Billion Acts of Green'
29
Apr '11
There are many ways to love and protect our mother earth, one of the most common is through applying the principles of Reduce, Recycle and Reuse (3R).

In conjunction with the celebration of Earth Day this year that raise the theme of “A Billion Acts of Green”, the manufacturer and distributor of Coca-Cola products in Indonesia, Coca-Cola Amatil Indonesia (CCAI) announces the company provides its employees with Eco Uniform that is made of recycled PET (polyethylene terephthalate) and organic cotton as a further step to demonstrating the possibility of using recycled material.

“We have witnessed that green is the new black and green fashion has gone wild since the past few years, yet it has not touched much of corporate area. Starting April 1, 2011, we have worn Eco Uniform, an eco friendly fashion made of 50% recycled PET plastic and 50% organic cotton material, as a realization of our commitment to the environment by living to the principles of reduce, recycle and reuse,” said CCAI's President Director Peter Kelly.

Kelly added that Eco Uniform is the latest green initiative at CCAI, following the company's continuing effort to apply the as much green concept in the business operation such as through water and fuel efficiency in its production and distribution line, as well as developing energy efficient coolers for CCAI's customers that consume 54% less energy compare to similar coolers in the market.

He said that our dependency on plastic has been dilemmatic, in one hand it is handy and useful for packaging purpose, but in the other hand plastic takes centuries to degrade. PET-based plastic, signed with number 1 in the packaging label, is the most popular in packaging industry and is generally recyclable. However, with the massive use of PET globally and the increasing trend of PET usage growth, a bigger and wider recycle initiative should be made.

“We are aware of the environmental challenge that we are facing. Eco Uniform is our latest green innovation and we hope that this move will help in raising the awareness of not only about green fashion, moreover about the billion choices of green acts that one can contribute,” Kelly explained.

“Our staffs like to wear them and are proud with the innovation of Eco Uniform,” he explained, adding that unfortunately Indonesia still could not produce the PET recycled yarn, hence CCAI's supplier for Eco Uniform had to import it from overseas.

Business Services Director Bruce Waterfield said that as far as his knowledge, CCAI is the first company in Indonesia to adopt the eco fashion trend into uniform with such scale.

“Through Eco Uniform, CCAI wants to give signals to other organizations that there is a way to be environmentally friendly. We are proud to be the leader in introducing this innovation to Indonesia,” he said, adding that CCAI has been in Indonesia for more than 20 years and has intention to be here forever hence keeps seeking ways to operate business in sustainable manner.

Waterfield hoped that this Eco Uniform innovation would trigger more demand from other organizations as well as encouraging recycle industry in Indonesia to extend its business that is able to produce such textile material.

“It would be great if the full cycle happens in Indonesia, which means Eco Uniform being produced locally. Indonesia will be a leader in promoting sustainable and green business,” he said.

Coca-Cola Amatil Indonesia


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