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Peruvian national brand to help boost textile exports
May '11
Eduardo Ferreyros of the Ministry of Tourism and Foreign Relations recently revealed that, prior to July, Peru would start exporting goods under the label of a new Peru national brand.

He said, presently he is in discussion with several business associations to persuade them to start using the brand.`

The plan, he said is that, first the companies with export experience, would start using the brand.

He stated that, they have already released the guidelines for branding so that the companies can make necessary changes to their packaging and other aspects.

According to an expert, the products with the new labelling, not only extend an assurance of quality, but also transmit a positive message about the country's production process.

Like for instance Peru is recognized the world over for its premium quality cotton and alpaca fibre. If these items are exported under the gamut of a national brand, it besides reflecting the Peruvian textile culture would also help to boost sales.

Ferreyros, while talking about future sales said that, adoption of a national brand is seen to grow country's exports by two-fold or at the most three-fold over the next five years.

Further, President of the Association of Exporters, Juan Varilias stated that, adopting the national brand would lay a significant responsibility on Peruvian businessmen, as branding literally means extending an assurance for quality, and any complaint with regards to a product using national brand would have a bearing on all others in the industry.

Fibre2fashion News Desk - India

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