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Dryarn & SLAM partnership flourishing with ALFORD launch
May '11
The world of modern sailing is in continual movement with its search for garments that are ever lighter in weight, more technical and offering higher performance, but that are also more fashion-conscious: fabrics that are comfortable to wear and lightweight but are also visually attractive. Dryarn can offer this and much more.

In fact, this dermatologically tested microfibre offers absolute comfort with its exceptional capacity for thermal insulation, maintaining he wearer's body temperature stable and thus offering optimum protection from both heat and cold. The most highly appreciated features in garments made of Dryarn are their hygroscopic qualities, their ability to evacuate moisture and perspiration for maximum versatility of wear and to maintain the skin dry at all times, and their robust resistance to abrasion.

Slam has been manufacturing garments made of Dryarn for a number of years and is now successfully marketing its Shore and Seabreeze polo shirts, Black Seal long trousers, Kirio bermudas and now, its newest model, the ALFORD jersey, to complete the total Dryarn look. This innovative product unites technology with design, unique in the world of fashion where there is nothing quite like it.

ALFORD is a traditional sailing jersey but made of hi-tech materials. It belong to the Super Yacht collection that includes best-seller garments indispensible to the sailing enthusiast's wardrobe.

Alford is a jersey that:

- is extremely lightweight: Thanks to the use of dryarn, Alford offers excellent protection against variations in temperature. It is a summer garment that can be worn as a more practical altenative to lightweight wool, right up to the first cold snaps.

- maintains its fresh new look and quality over time, thanks to the excellent colourfastness of Dryarn, a highly stable fibre that does not allow the pilling typical of cotton and wool and responsible for the worn look that garments in these last two fibres rapidly assume.

- is ultra-easy to care for: Dryarn garments can be machine-washed, with efficient removal of stains even at low temperatures and without using special or aggressive detergents. The Alford jersey dries rapidly and does not need ironing.

- is environmentally friendly: Dryarn is manufactured in its and colours and therefore fabrics made of Dryarn do not need to undergo a dying process. This means a considerable saving in electricity, water and specialist waste disposal of the dying products.

ALFORD can be found on sale in SLAM single-brand boutiques in Porto Cervo, Milan, Genoa (XII ottobre), Portofino, La Spezia, Cowes, Palma De Mallorca, Portoferraio, Marciana Marino, Porto Azzurro and in selected top-end clothing stores.


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