Home / Knowledge / News / Textiles / Organic product labeling clarifications affect bedding industry
Organic product labeling clarifications affect bedding industry
31
May '11
On Thursday, May 20, the United States Department of Agriculture's (USDA) National Organic Program (NOP) issued a memo providing clear guidance on using the term 'organic' to market products in the United States, an update to NOP's previous requirements.

The new memo, as well as a recently concluded USDA investigation of a bedding retailer, prompted the Specialty Sleep Association's (SSA) president Dale Read to issue the following statement urging bedding manufacturers and retailers that are making 'organic' product claims to focus on compliance now, in order to avoid U.S. government issued penalties, including steep fines.

“The NOP's new policy memo is one of several dictates recently issued from U.S. government agencies, including the Federal Trade Commission (FTC), that affect how bedding products may be marketed to consumers now and going forward,” Read said. “The SSA Environmental and Safety seal and tag program should be viewed as a tool-kit for mattress manufacturers eager to streamline the process of substantiating product claims, because much of the work has already been done for them.”

In a recent complaint case that investigated consumer-facing advertising claims of 'USDA organic mattresses' for sale (NOPC-107-10, resolved 4-4-11), one bedding retailer was warned that future violations of NOP regulations could result in civil penalties of up to $11,000 per violation.

The product in question contained organic cotton fiber, but because the USDA NOP standards are used to certify only crops and livestock, claiming a USDA organic certification for a finished product, like a mattress, is a violation.

“Guidance on marketing organic ingredients versus finished products has not always been clear,” according to Vicki Worden, president, Worden Associates, Inc., an environmental consulting firm to companies and not-for-profit organizations, including the SSA. “The new policy memo tells marketers how they can and cannot use the word organic. For finished products, like mattresses, it clearly indicates that a USDA claim is not allowed.”

Read further noted, “The SSA created its Environmental and Safety seal and tag program to create transparency for consumers and to help keep government away from manufacturers' and retailers' doors. This recent complaint and subsequent communication from the USDA only underscores the need for manufacturers and retailers to not wait a second longer to evaluate their practices.”

The SSA's three-level Environmental and Safety seal and tag program was created last year and has helped manufacturers by creating a roadmap for communicating environmental attributes and properly documenting their proof.

Environmental and safety requirements associated with the three levels of the SSA's program rely on established third-party programs such as Oeko-Tex Standard 100, Global Organic Textile Standard (GOTS), and CertiPUR-US. Certifications achieved through these programs are recognized by SSA as proof of compliance with specific criteria in the SSA program along with other proof of verification from reputable testing facilities. A requirement to provide a Consumer Disclosure Label that indicates percentages of materials that must correspond to marketing claims creates the essential transparency recommended by many standards.


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search