Interviews
Organic product labeling clarifications affect bedding industry
31 May '11
4 min read
A next step in SSA's efforts includes developing RSA and consumer education, to help consumers identify and compare products with environmental, health and safety benefits at the point of sale.
To that end, the SSA has also started an Environmental Blog where manufacturers, retailers, and consumers can find a series of blogs entitled, “Is there really an organic mattress” and other posts, including an overview of the newly proposed revisions to the FTC's Green Guides, which dictate how environmental terms may be used in marketing. SSA intends to continue reporting in its blog on reactions to the USDA memo, as well as track other developments that impact the design and marketing of bedding, such as developments related to fire retardants.
“We believe consumers want bedding products with environmental and safety benefits, and research shows that many are willing to pay more for them,” said Read. “The SSA is well positioned to help companies substantiate and communicate product claims in a way that will be beneficial to both consumers and to the industry at large.”
Founded in 1995, the Specialty Sleep Association (SSA) is a national, not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop or sell specialty sleep products including natural/biobased and organic bedding, latex, memory foam, air, gel, water, adjustable, new spring technologies and related products. SSA membership includes more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations. SSA has showroom in Las Vegas and High Point.
To that end, the SSA has also started an Environmental Blog where manufacturers, retailers, and consumers can find a series of blogs entitled, “Is there really an organic mattress” and other posts, including an overview of the newly proposed revisions to the FTC's Green Guides, which dictate how environmental terms may be used in marketing. SSA intends to continue reporting in its blog on reactions to the USDA memo, as well as track other developments that impact the design and marketing of bedding, such as developments related to fire retardants.
“We believe consumers want bedding products with environmental and safety benefits, and research shows that many are willing to pay more for them,” said Read. “The SSA is well positioned to help companies substantiate and communicate product claims in a way that will be beneficial to both consumers and to the industry at large.”
Founded in 1995, the Specialty Sleep Association (SSA) is a national, not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop or sell specialty sleep products including natural/biobased and organic bedding, latex, memory foam, air, gel, water, adjustable, new spring technologies and related products. SSA membership includes more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations. SSA has showroom in Las Vegas and High Point.
Specialty Sleep Association (SSA)
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