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NIFT Hyderabad students help weavers get GI tag
28
Dec '15
Students of National Institute of Fashion Technology (NIFT) Hyderabad have helped weaving communities and artisans of the Andhra Pradesh region get the Geographical Indication (GI) tag, as per media reports.

The students from the institute helped Pedana Kalamkari, which is an art of block printing using natural dyes on textiles, in Krishna district near Machilipatnam of the state get the GI tag status. They also provided suggestions and technical guidance to improve designs and product diversification to make their products more saleable.

The GI tag helps communities that are engaged in traditional production of particular products protect their identity and gain intellectual property rights. In the last 10 years, NIFT has helped over 50 traditional crafts and art forms get the GI tag. (HO)

Fibre2Fashion News Desk – India

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