Home / Knowledge / News / Textiles / Peru Textiles brand makes its debut
Peru Textiles brand makes its debut
21
Apr '16
Courtesy: Peru Moda
Courtesy: Peru Moda
Peru's Minister of Foreign Trade and Tourism and Chair of the Promperu Board of Directors Magali Silva recently launched Peru Textiles brand in the capital Lima as part of her administration's efforts to enhance the sector in the international market, the Preuvian news agency Andina has reported.

With a 12.2 per cent share in non-traditional total exports, the textile industry is Peru's main exporting manufacturing sector thanks to its high quality standards and excellent commodities.

“This new brand is a new initiative supported by both the public and private sectors, which seeks to position our country as a vertically integrated textile cluster: from natural fibres and blends to completed garments,” Silva said.

The goal is to create consumer-oriented value added services. Peru Textiles will make Peruvian garments stand out as a quality product that meets the highest standards demanded by consumers.

The launch event took place on the sidelines of a fashion show by designer Jorge Luis Salinas. His creations based on the valuable national raw material, created garments full of elegance and glamour, which captivated audience.

According to Silva, this collection was the same as the one Salinas presented during the last New York Fashion Week, a catwalk he attended after he won a contest at Peru Moda 2015 within the framework of the deal Promperu signed with US department store Macy's.

“This sectoral brand is aimed at promoting the concept of own brand among companies in the sector, as well as to internationalize the retail format of firms. This is an important step not only for the recovery of the sector, but for the reactivation of our economy, and the strengthening of our identity on the world stage,” the minister said.

Another aim is to introduce and enhance the brand's position in the trading space and key fashion shows across Europe and the US. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X