Home / Knowledge / News / Textiles / Peru Textiles brand makes its debut
Peru Textiles brand makes its debut
21
Apr '16
Courtesy: Peru Moda
Courtesy: Peru Moda
Peru's Minister of Foreign Trade and Tourism and Chair of the Promperu Board of Directors Magali Silva recently launched Peru Textiles brand in the capital Lima as part of her administration's efforts to enhance the sector in the international market, the Preuvian news agency Andina has reported.

With a 12.2 per cent share in non-traditional total exports, the textile industry is Peru's main exporting manufacturing sector thanks to its high quality standards and excellent commodities.

“This new brand is a new initiative supported by both the public and private sectors, which seeks to position our country as a vertically integrated textile cluster: from natural fibres and blends to completed garments,” Silva said.

The goal is to create consumer-oriented value added services. Peru Textiles will make Peruvian garments stand out as a quality product that meets the highest standards demanded by consumers.

The launch event took place on the sidelines of a fashion show by designer Jorge Luis Salinas. His creations based on the valuable national raw material, created garments full of elegance and glamour, which captivated audience.

According to Silva, this collection was the same as the one Salinas presented during the last New York Fashion Week, a catwalk he attended after he won a contest at Peru Moda 2015 within the framework of the deal Promperu signed with US department store Macy's.

“This sectoral brand is aimed at promoting the concept of own brand among companies in the sector, as well as to internationalize the retail format of firms. This is an important step not only for the recovery of the sector, but for the reactivation of our economy, and the strengthening of our identity on the world stage,” the minister said.

Another aim is to introduce and enhance the brand's position in the trading space and key fashion shows across Europe and the US. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search