Home / Knowledge / News / Textiles / Raymond coming up with khadi range on Oct 2
Raymond coming up with khadi range on Oct 2
20
Jul '17
Raymond is all set to launch 'Khadi by Raymond' on October 2, 2017. The range to be launched will be in the mid to premium segment, price beginning from Rs 700 onwards for a metre of fabric. Raymond was the first to forge partnership with Khadi & Village Industries Commission (KVIC). It will now promote the fabric in India and global markets.

"We have decided to launch the khadi range on Gandhi Jayanti on October 2. We will launch it through 300 exclusive stores and about 10 KVIC stores across India. It will be introduced to international markets also in near future," Raymond VP & head sales Ram Bhatnagar told a news agency.

"The range will be in the mid to premium segment," he was quoted as saying.

On opening of exclusive Raymond Khadi stores in future, he said "Initially not, but we cannot rule it out in future. We have to be cautious about expansions due to supply limitations. As the products are 100 per cent handmade, production cannot be raised in short period."

Raymond will also offer premium product Khadi lines including suits. All Khadi items will be 100 per cent hand woven and handmade, the report said.

The company is initially working with 40 khadi clusters across India and will expand gradually. Raymond will procure silk fabric from Murshidabad and muslin cotton from South India khadi clusters. Under the partnership, Raymond has guaranteed a minimum procurement of Khadi and Khadi products for a period of five years with primary purchases in muslin cotton, wool blends and silk.

The company will also bring in design interventions at Khadi manufacturing clusters along with technical expertise.

Raymond to expand region based fabric branding

The company has decided to continue with regional fabric brand initiative which has reaped dividends since its introduction in 2016. Raymond recently launched Glanzo collection, meant only for the West Bengal market ahead of the festive season.

“We have introduced region-based brands like Glanzo to suit the taste of particular region. We have done this in southern markets recently and will extend this strategy in other markets too,” Bhatnagar was quoted as saying.

The strategy has resulted in additional sales of five to seven per cent as it caters to the taste of local consumers. The Glanzo collection will be available in over 40 Raymond stores, 50 leading multi-branded outlets and small retailers in the state.

The company is focusing on smaller towns and has decided to open 300 smaller format exclusive stores over the next two years in tier III and IV cities, the report said. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

India’s WPI inflation for textiles up 0.3% in Nov 2017

Textiles | On 14th Dec 2017

India’s WPI inflation for textiles up 0.3% in Nov 2017

India’s annual rate of inflation, based on monthly wholesale price...

Cambodia’s economic growth to remain strong in 2017 & 2018

Apparel/Garments | On 14th Dec 2017

Cambodia’s economic growth to remain strong in 2017 & 2018

Cambodia’s economy is expected to grow at 6.9 per cent and 6.8 per...

2 garment factories to be set up in Jordan’s Arjan, Souf

Apparel/Garments | On 14th Dec 2017

2 garment factories to be set up in Jordan’s Arjan, Souf

Jordanian Prime Minister Hani Mulki recently laid the foundation...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search