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RSWM launches premium fabric brand Cannello
09
Sep '16
RK Chaudhary, Advisor Marketing, Mayur; and Prabir Bandyopadhyay (right), CEO, RSWM
RK Chaudhary, Advisor Marketing, Mayur; and Prabir Bandyopadhyay (right), CEO, RSWM
To cater to the aspirational new-age consumers who are increasingly opting for high-end products, RSWM Limited, the flagship company of LNJ Bhilwara Group, has launched a luxury suitings and shirtings fabric brand Cannello. The Italian inspired brand will be marketed by Mayur Suitings—one of country's leading brands and flagship brand of RSWM.

The new age Cannello has several features like tweed for winter jacketing with warmth of pure wool, polywool for all season fabric for trousers and suits, terry rayon for best high class suits and party wear which gives a super soft and elegant look, and Giza cotton that provides super softness.

“Our consistent focus on cutting edge research and technology has resulted in pioneering new products that will set a new benchmark in the Indian fashion industry. Cannello is a premium fabric product designed for elite customers. It contains the flavour of fashion and style. It aims to meet the desires of dignified and fashionable consumers,” RSWM CEO Prabir Bandyopadhyay said.

“Inspired by the fashion houses of Italy, this premium suitings and shirtings fabric will elevate Mayur's stature to heights at par with the best internationally. Crafted with the choicest selection of wool, cottons from Giza and terry rayon blends, Cannello is certainly a new benchmark in Indian fashion, the classy-meets-edgy creations that are the toast of fashion ramps from Milan to Paris,” said RK Chaudhary, advisor, marketing, Mayur Suitings.

RSWM is eyeing to acquire over 10 per cent of the total market share in the premium fabrics segment in next three years. (RKS)

Fibre2Fashion News Desk – India

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