Home / Knowledge / News / Textiles / RSWM launches premium fabric brand Cannello
RSWM launches premium fabric brand Cannello
09
Sep '16
RK Chaudhary, Advisor Marketing, Mayur; and Prabir Bandyopadhyay (right), CEO, RSWM
RK Chaudhary, Advisor Marketing, Mayur; and Prabir Bandyopadhyay (right), CEO, RSWM
To cater to the aspirational new-age consumers who are increasingly opting for high-end products, RSWM Limited, the flagship company of LNJ Bhilwara Group, has launched a luxury suitings and shirtings fabric brand Cannello. The Italian inspired brand will be marketed by Mayur Suitings—one of country's leading brands and flagship brand of RSWM.

The new age Cannello has several features like tweed for winter jacketing with warmth of pure wool, polywool for all season fabric for trousers and suits, terry rayon for best high class suits and party wear which gives a super soft and elegant look, and Giza cotton that provides super softness.

“Our consistent focus on cutting edge research and technology has resulted in pioneering new products that will set a new benchmark in the Indian fashion industry. Cannello is a premium fabric product designed for elite customers. It contains the flavour of fashion and style. It aims to meet the desires of dignified and fashionable consumers,” RSWM CEO Prabir Bandyopadhyay said.

“Inspired by the fashion houses of Italy, this premium suitings and shirtings fabric will elevate Mayur's stature to heights at par with the best internationally. Crafted with the choicest selection of wool, cottons from Giza and terry rayon blends, Cannello is certainly a new benchmark in Indian fashion, the classy-meets-edgy creations that are the toast of fashion ramps from Milan to Paris,” said RK Chaudhary, advisor, marketing, Mayur Suitings.

RSWM is eyeing to acquire over 10 per cent of the total market share in the premium fabrics segment in next three years. (RKS)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search