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Texworld shows emerge as major sourcing events

22 Oct '19
5 min read
Pic: Texworld Paris Messefrankfurt
Pic: Texworld Paris Messefrankfurt

Texworld Paris and Texworld Denim Paris continue to be a dominant force when it comes to sourcing for fabrics, components, trimmings and materials for the clothing industry. This year, the events saw 1014 exhibitors from 25 countries. There has been growth in ranges for sustainable sourcing, especially noticeable at Texworld Paris, with almost 80 suppliers.

“We are delighted with the choices we have made and with the momentum that we have been able to generate at this season’s show, which took place in a climate of economic uncertainty. For the past two years, we have assembled everything of importance under the marketing banner of The Fairyland for Fashion, in order to provide professionals with what they come to find at Texworld Paris. Our goal: to be at the forefront for design, implementation and trade, but also to lead the way in giving exposure to new methods of manufacturing textile products. The expectations for sustainable development and consumption that are expressed clearly in public opinion and the measures, which we started to implement in response with our exhibitors 10 years ago, are today evident on all levels of the fashion ranges at Texworld Paris. They are also manifest in every aisle, during discussions and at the lectures and they dictate what drives the markets,” explained Michael Scherpe, president of Messe Frankfurt France.

The ranges for sustainable sourcing, especially noticeable this year at Texworld Paris, represented a selection, which is growing in size, of almost 80 suppliers, who offered fabrics with GOTS (Global Organic Textile Standard), Organic Exchange, Bluesign, SA8000 or WRAP certifications, as part of a very comprehensive choice of lines and materials.

Yan Yan, director of the information centre for the Chinese textile industry, emphasised the development of ranges with certifications by Asian manufacturers: “The endeavours made over a number of years by the textile and clothing industry in the Far East are now helping to steer the nature of the global offer towards more sustainable products, in particular due to the importance of these companies in the market.”

Special signage this year allowed visitors to identify added environmental value offered by exhibitors, depending on whether it related to eco-friendly or bio-based materials, environmentally friendly processes or certified social standards and fair trade, or all of these advantages together (eco-friendly materials and procedures plus social standards).

The “Artisan” circuit, which was first introduced in February and which was packed during this autumn’s show, allowed buyers on the lookout for short runs to find suppliers whose offers matched their requirements and were frequently based on traditional craftsmanship.

Texworld‘s artistic directors showcased the current styles at the show in two Trends areas, the general Trends Forum and the Sustainable Trends Forum, in order to demonstrate the creative capacity of exhibitors at Texworld Paris. Going by the name Réenchantement, the trends focussed on four themes: Apocalyptic Fascination, Immemorial Spell, Synthetic Dazzle and Astral Ecstasy. Both visitors and exhibitors signalled their approval. It allowed everyone to be organised and to explore the different trends presented at Texworld Paris from a purely creative angle in just one place.

The trade fair presented an expression of diversity and creative progress that was popular with visitors. “The show enables me to find solutions for fabrics and materials that are right for me” stressed Agathe Coudert, director at Apostrophe George Rech Paris. “The work undertaken ahead of the shows for the preselection process provides an overview and saves a lot of time.”

For Lamine Kouyaté, artistic director at the Malian label Xuly Bët, this perspective offered by Texworld Paris “gives an indication of the current situation in textiles and the strategies adopted by major contractors. It’s up to designers like us to interpret them..”

The major players in the clothing sector for their part targeted their searches towards the additional services offered by the 29 exhibitors in the Elite segment. This area once again was a resounding success with buyers, in particular European ones, who recognised the quality offered by the selected exhibitors. These firms, known for their quality, competitiveness, responsiveness and services, are able to provide a response for the most cutting-edge and discerning markets for global fashion designer labels. There were seven newcomers, including six Turkish firms and one Chinese company.

This blend of competitive and creative approaches was rounded off this year by a series of exhibitions, such as that devoted to the Dinan International Festival for Fashion Designers, where prize winners (Anaël Paris, Daniela Schmid and Damko) showed their collections in a fashion area. This extremely busy area also hosted the Replica exhibition, organised around a creative dialogue between students at Haute École des Arts du Rhin (HEAR) and Chinese clothing manufacturers.

Supported by the Messe Frankfurt France trade fairs, the design students at HEAR presented the results of their discussions and their work with five Chinese clothing manufacturers, weavers and embroiderers, who were exhibitors at the Apparel Sourcing and Texworld Paris shows.

Fibre2Fashion News Desk (SV)

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