Home / Knowledge / News / Textiles / VF Corporation wins Edison Award for JadeFusion Denim
VF Corporation wins Edison Award for JadeFusion Denim
06
May '16
Courtesy- Edison Awards
Courtesy- Edison Awards
VF Corporation and its Lee brand in Asia has been voted a bronze winner in the 'materials science' category for its JadeFusion Denim by the Edison Awards, which honors the best in innovation and excellence in the development of new products and services.

“Our judges recognised Lee's JadeFusion Denim as a true innovator out of the many products in its category,” said Frank Bonafilia, executive director of the Edison Awards.

Since consumers in the Asia Pacific region avoid wearing denim in hot and humid weather due to lack of breathability and stickiness, the innovative jean features particles from jade gemstones combined with treated cotton to help wick moisture and enable cooler denim.

“At VF, innovation all starts with the consumer understanding their needs so that we can design purposeful and compelling products. Our corporate innovation team collaborated with our Lee brand and a global network of universities, labs and mills to research and develop the JadeFusion line, ultimately addressing the consumer pain point of denim discomfort in hot, humid climates,” said Stephen Dull, VF's vice president of strategy and innovation.

“For the past few years, our Lee brand in Asia has been relentlessly focused on understanding the Asian consumer while doubling down on innovation and insights. Lee JadeFusion Denim is an example of these efforts and we are proud to be recognised by the Edison Awards as an innovator in our category,” said David Tring, senior product director, Lee Jeans Asia Pacific.

The Jade yarn is combined with treated cotton to create a new patent pending fabric that provides more wicking power, superior temperature regulation and quicker drying time than traditional denim. (NA)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search