Home / Knowledge / News / Textiles / VF Corporation wins Edison Award for JadeFusion Denim
VF Corporation wins Edison Award for JadeFusion Denim
06
May '16
Courtesy- Edison Awards
Courtesy- Edison Awards
VF Corporation and its Lee brand in Asia has been voted a bronze winner in the 'materials science' category for its JadeFusion Denim by the Edison Awards, which honors the best in innovation and excellence in the development of new products and services.

“Our judges recognised Lee's JadeFusion Denim as a true innovator out of the many products in its category,” said Frank Bonafilia, executive director of the Edison Awards.

Since consumers in the Asia Pacific region avoid wearing denim in hot and humid weather due to lack of breathability and stickiness, the innovative jean features particles from jade gemstones combined with treated cotton to help wick moisture and enable cooler denim.

“At VF, innovation all starts with the consumer understanding their needs so that we can design purposeful and compelling products. Our corporate innovation team collaborated with our Lee brand and a global network of universities, labs and mills to research and develop the JadeFusion line, ultimately addressing the consumer pain point of denim discomfort in hot, humid climates,” said Stephen Dull, VF's vice president of strategy and innovation.

“For the past few years, our Lee brand in Asia has been relentlessly focused on understanding the Asian consumer while doubling down on innovation and insights. Lee JadeFusion Denim is an example of these efforts and we are proud to be recognised by the Edison Awards as an innovator in our category,” said David Tring, senior product director, Lee Jeans Asia Pacific.

The Jade yarn is combined with treated cotton to create a new patent pending fabric that provides more wicking power, superior temperature regulation and quicker drying time than traditional denim. (NA)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search