Interviews
IE Singapore launches 'D.I.Y. Branding'
29 Jun '06
2 min read
International Enterprise (IE) Singapore is pleased to present "D.I.Y. Branding: Transforming Your Business into a Powerful B2B Brand", a halfday workshop designed to help companies build a strong brand to drive business growth.
Programme Highlights:
Introduction to IE Singapore
Find out how IE Singapore's financial and non-financial tools can help Singapore-based companies expand and succeed in the global marketplace.
The 10 Rules for Building Strong B2B Brands
By Jacky Tai, Programme Manager (Branding), IE Singapore
Jacky joined IE Singapore's Business Capability Division in 2004 as its programme manager for branding. Having spent 10 years in marketing communications in the US and Singapore, Jacky has conducted thought-provoking branding training and strategy workshops for many IE Singapore clients to help them understand the fundamentals upon which strong global brands are built. In this session, learn how to apply the rules of branding that have transformed companies like Intel, Bosch, Xerox, BlackBerry, FedEx, Caterpillar, Dell, Oracle, TSMC, AC Nielson, SKF, John Deere and others into powerful B2B brands.
A Step-By-Step Methodology for D.I.Y. Branding
By Wilson Chew, Principal Consultant & CEO, StrategiCom
Wilson is a B2B branding specialist and for the past 10 years, he has been consulted by local & global B2B companies in Marketing Strategy, Business Branding and Integrated Marketing Communications. Quoted by the Edge Weekly as a thought leader in the field of B2B marketing and brand strategy, Wilson has personally served organisations like A*Star, Tenet Insurance, Intraco, Crimson Logic, PSC, etc.
In this session, Wilson will share StrategiCom's trademarked Com-MIT methodology with participants to help them get started on the branding process right away and to give participants the tools as well as teach them how to use these tools effectively. The same methodology is applied by StrateiCom's clients such as Bax Global, 3M, Pfizer, etc.
Programme Highlights:
Introduction to IE Singapore
Find out how IE Singapore's financial and non-financial tools can help Singapore-based companies expand and succeed in the global marketplace.
The 10 Rules for Building Strong B2B Brands
By Jacky Tai, Programme Manager (Branding), IE Singapore
Jacky joined IE Singapore's Business Capability Division in 2004 as its programme manager for branding. Having spent 10 years in marketing communications in the US and Singapore, Jacky has conducted thought-provoking branding training and strategy workshops for many IE Singapore clients to help them understand the fundamentals upon which strong global brands are built. In this session, learn how to apply the rules of branding that have transformed companies like Intel, Bosch, Xerox, BlackBerry, FedEx, Caterpillar, Dell, Oracle, TSMC, AC Nielson, SKF, John Deere and others into powerful B2B brands.
A Step-By-Step Methodology for D.I.Y. Branding
By Wilson Chew, Principal Consultant & CEO, StrategiCom
Wilson is a B2B branding specialist and for the past 10 years, he has been consulted by local & global B2B companies in Marketing Strategy, Business Branding and Integrated Marketing Communications. Quoted by the Edge Weekly as a thought leader in the field of B2B marketing and brand strategy, Wilson has personally served organisations like A*Star, Tenet Insurance, Intraco, Crimson Logic, PSC, etc.
In this session, Wilson will share StrategiCom's trademarked Com-MIT methodology with participants to help them get started on the branding process right away and to give participants the tools as well as teach them how to use these tools effectively. The same methodology is applied by StrateiCom's clients such as Bax Global, 3M, Pfizer, etc.
International Enterprise (IE) Singapore
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